Custom Brand Identity Now Available Off-the-Shelf

Hessian is a brand without a company, a backwards fabrication from a designer uninterested in how things are typically done. Be that as it may, the idea is generating some press for its creator Ben Pieratt, who now wants to sell his concept and the designs that support it for $18K to an entrepreneur in […]

Modern Dog Finds Itself In A Copyright Dogfight

Anyone in a creative business is susceptible to having others take their work, copy parts of it to incorporate into something new, or steal it outright. Seattle design firm, Modern Dog, has found themselves right in the middle of this problem. A design of theirs, featuring illustrations of “Dogs we know” and “Dogs we don’t […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

Cozy Up To The Consumer

Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability […]

Guest Post: Are Words Obsolete in Marketing?

Laura Ries, is president of Ries & Ries, a marketing consulting firm in Atlanta. Laura and her partner/father, Al Ries have co-written six books on branding. In her new book, Visual Hammer, Ries argues that recent marketing successes are visual successes, not verbal ones. As a writer, I’m not certain how I feel about the […]

Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]

You’re Only As Great As Your Last Big Invention

“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]

Visual Mosaics In The Stream

“We’ve been too busy to hire a press person yet,” Ben Silbermann, CEO of Pinterest, said. Which is funny because his company doesn’t need a publicist–the public is all over it. According to Open Forum, Pinterest is the 16th most-visited website in America with 12 million users (like me). As I cozy up to the […]