Walmart Changes Logo, Drops Hyphen. Craziness!

I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen. So, what do you think?

Paint By Numbers Design Rules

BusinessWeek canvassed a broad range of Internet luminaries to discover the design rules they live by. 1. Thou shalt not abuse Flash. 2. Thou shalt not hide content. 3. Thou shalt not clutter. 4. Thou shalt not overuse glassy reflections. 5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth […]

Design Out of Chaos Without the Aid of Mind

Susan Blackmore says, a meme is not an idea, rather it’s “that which is imitated.” In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture.

Designed To Drink

Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival’s inaugural design Lions. The majority — about three quarters — of the design Lions winners were from what one would consider ad agencies, rather than from design shops. Rodney Fitch, head of the design […]

Letting Design And Designers Lead The Way

Paul Isakson, Senior Strategic Planner at space150, wants ad peeps to start thinking like designers, not like ad peeps. As an industry, we have to stop thinking about things like traditional advertising people. We need to start thinking about things like designers, engineers, architects and the like. We need to think about the action we […]

Real Insight That Builds A Business Doesn’t Grow On Trees

Matthew Milan, Director of Insight and Planning at Critical Mass, is sharing slides. | View | Upload your own On page eight of this deck, there’s a nice quote from Ron Johnson of Apple. He says, “Design works if its authentic, inspired and has a clear point of view. It can’t be a collection of […]

Designing for Distributed Content

Avenue A | Razorfish suggests we “treat every page like a home page.” Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear […]

Why So Ugly?

Rob Walker discusses the absense of a design imperative in MySpace’s offering. When I first looked at MySpace, my reaction was: “What a mess. It’s just (visual) noise.” In fact I think I reacted to it much like parents reacted to some of the music I listened to when I was a kid: That it […]

No Headline Needed

American Society of Magazine Editors selected the April 9th issue of The New Yorker as the Best News Cover of the Year. It is a powerful image. [via Bad Banana Blog]

Bitchin’ Ads The Tip Of The Iceberg For Nike

The Wall Street Journal is running a great article on how Nike is reaching well beyond the sports world to find inspiration for their lifestyle products. At Nike, the drive to recruit under-the-radar influencers like Mr. Cartoon is on the rise and a key part of the company’s strategy. While other sneaker-makers have also called […]