1% Alcohol, Tons of B.S.

Since when did beer become like deordorant and marketed to one sex or the other? I know Coors Light is all about it, and others, but the trend is getting weirder and that’s rarely good for the beer, or those drinking it. The August 2007 Trend Briefing from trendwatching.com looks at various attempts by brewers […]

Keep Cool With Cold Light

As an adult beverage marketer intent on “owning cold,” it’s best to have some solid data to back up your strategy. Come in with some proof that cold matters. According to The Denver Post, Golden’s largest brewer has this data in hand. A Coors Light survey of more than 1,500 men ages 21 to 44 […]

Word of the Day: Granularity

In a Wall Street Journal (paid sub. req.) article about brands’ success with behavioral targeting, this little gem popped out. “We’ve never been able to get to this level of granularity,” says John Vail, director of the interactive marketing group at Pepsi-Cola North America. I know what granular means. It means powdery. As for this […]

Get More Out Of New York. Move to New Jersey.

The dream of home ownership is scaled back considerably for those Americans who chose Manhattan as their residence. Just how far that vision is scaled back is revealed in a new campaign from Woods Witt Dealy & Sons for real estate developer Newport Associates Development. Newport Associates highlights a typical young couple with child who […]

Our Hunger For Baked Goods

Today’s New York Times “Sunday Styles” section explores the rise of high end bakeries in Los Angeles. To understand how a culture moves full speed from fear of carbs and sugar to the need for indulgence, the Times reporter turns to cultural anthropologist, Grant McCracken and food critic Jonathan Gold for answers. Blame it on […]

Culture Made In China

Aric Chen writing for Fast Company looks at the emergence of China’s creative class. China is building a creative infrastructure at breakneck speed. You can sense it in the trendy restaurants and slick boutiques popping up in major cities–and in the gritty ex-warehouse and factory districts where imagination-driven companies are joining the cafés and art […]

Where Women Click

Glam.com, with lead articles like “How to Get Bouncy Curls,” “Who Should Prince William Date Now?” and “Chatting with Nanette Lepore” is the second most visited community website by women, after iVillage. According to The Wall Street Journal (paid sub. req.) Glam Media is a favorite of online media buyers. Glam Media is one of […]

Cranky Gets Crankin’

USA Today reports on a new search engine designed to appeal to users that did not grow up on the web. Does surfing the Web exhaust — and even exasperate — older people? The backers of Cranky.com are betting on it. Cranky is a specialty search engine designed to please aging baby boomers by processing […]

Men Are Men Again

Scotsman.com says the Metrosexual trend is fading away while a new more manly trend is emerging. In recent years many men have ditched their expensive power tools for even more expensive moisturiser, and some blokes are more likely to rhapsodise over organic fettuccini drizzled with Tuscan olive oil, than the latest souped-up rally car leaking […]

Diamonds Aren’t A Girl’s Best Friend In Sierra Leone

Some people know it, but some people don’t. The advertising industry is almost singlehandedly the reason for the 20th century popularity of diamond engagement rings. NW Ayer, now out of business, was the agency responsible for ad campaigns and product placements on behalf of De Beers. However, a new movie is calling attention to the […]