For Real Man Beer We Go To Israel

McCann Erickson/Tel Aviv for Goldstar Beer: The pay off line, in case you can’t read it, says, “Thank God, you’re a man.” [via Ads of the World] Share

Starbucks? No. McDonald’s? Yes.

Adweek’s Noreen O’Leary asked a number of agency people how they planned to market their clients’ products in this time of diminished credit and general economic woe. Here are a couple of the best responses: “This is not a normal recession. This is a tectonic, structural shift, a global realignment,” says Umair Haque, director of […]

Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap

Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that […]

College Students Are All Thumbs

eROI is out with a new study that makes it clear how important the mobile phone is to today’s college students. From what I’ve seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if […]

These Ladies Are Dressed To Kill

Sarah Palin is a hunter. But she’s far from the only one. That’s the message in a feature story from The Wall Street Journal today. As the number of male hunters has declined, the sport has targeted women with everything from pink guns to gender-specific hunting courses. Now, they’re seeking out spokesmodels and pushing weapons […]

Before You Speak Persuasively, You Must First Speak the Language

Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. “If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over […]

Before You Can Sell, You First Must Understand and Empathize

One of the things marketers must do is understand their audience, and if they want to increase market share, they must also understand the audience who isn’t yet sold on their product or service. I’m intrigued by the idea that Democrats understand their base–which is really a coalition of disparate interests–but that they fail miserably […]

Word of the Day: Prewards

Marketing to digital natives aged 12 to 26 is a tough task for the Gen X (and older) crowd, for Millennials have built up a heretofore unseen immunity to typical marketing come ons. But Millennials are not perfectly immune. According to BusinessWeek, a marketer simply needs to speak their language. And thanks to efforts by […]

What Do Women Want? Ad Men Don’t Know.

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Walking The Spanish Language Talk

Agencies are regularly asked during new client presentations, or offhand over dinner, if they have experience marketing to the Hispanic community. It’s “the other” hot topic, along with online ad spending. Lou Lopez, VP, consumer and business insights at Synovate told Ad Age: “A big thing is how you treat Hispanics,” Mr. Lopez said. “Hispanics […]