1-To-Many Times 7 Mil

The people have something to say. Power to the people. That’s the idea I get after looking through “Media Shifts to Social,” a slide show from Netpop Research. According to Netpop, 7 million people in the U.S. contribute content online through six or more activities (uploading photos, publishing blogs, posting ratings/reviews, etc.). These heavy users […]

Ebony And Ivory, Living Together In Commercial Harmony

The increasing trend of multiple ethnicities appearing together in commercials gets a closer look in this AP story: It wasn’t always like this. For much of the past century, “minorities were either invisible in mainstream media, or handed negative roles that generally had them in a subservient position,” says Jerome Williams, a professor of advertising […]

California, Prophet On A Burning Shore

“Seems so long I felt this way and time sure passin slow My time coming, anyday, don’t worry about me, no ” – John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious “green in every way” future for the Golden State. Pot is, […]

Sweet Noise From The Urban Jungle

I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, “Clothes for the Urban Jungle.” It looked good, but it didn’t work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they’re adding […]

A Mile High But Not Very Deep

“I have seen amazingly creative people come to Denver and begin to coast, and then sink like a stone.” – Felix Every once in a while, Felix at The Denver Egotist likes to really get going on the issues of the day. For some creatives working in Denver’s agency scene, that means trying to measure […]

Your Core Customers Are Everything

Mass marketing. That’s our game. But it’s a game with fewer fans in seats today. Those fans have wandered off to other more intimate settings. They may never come back. The New York Times shows us one company coming to grips with these new terms and how it is adjusting itself. “Mass for us is […]

Studying Shoppers

Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees […]

And (Economic) Justice For All

Red v. Blue. That’s so over. We have a new clash of colors. Brown v. Green. The New York Times has more: “There’s a bias in our Congress and government against manufacturing, or at least indifference to us, especially on the coasts,” said Senator Sherrod Brown, Democrat of Ohio. “It’s up to those of us […]

For Real Man Beer We Go To Israel

McCann Erickson/Tel Aviv for Goldstar Beer: The pay off line, in case you can’t read it, says, “Thank God, you’re a man.” [via Ads of the World] Share

Starbucks? No. McDonald’s? Yes.

Adweek’s Noreen O’Leary asked a number of agency people how they planned to market their clients’ products in this time of diminished credit and general economic woe. Here are a couple of the best responses: “This is not a normal recession. This is a tectonic, structural shift, a global realignment,” says Umair Haque, director of […]