Millennials Like To Get It Done

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]

Limited Supply And Great Prices On The Hush Hush

I’m intrigued by this Wall Street Journal report that online fashion retailers are turning to “private sales” to boost revenue. The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates […]

Kids Today (They Like Adverts!)

Critics of advertising love to drone on about how much people hate advertising. I say as much in this forum on a regular basis. But here is new research from Australia that refutes this basic premise. In case you didn’t click through the slide show, it says on Slide 7 that 30% of respondents “love […]

The Recession’s Psychological Toll

Americans want to get back to business. Or at least that’s the message in this Time Magazine “Money & Main St” article from Sean Gregory. The article’s backbone is a new study from WSL Strategic Retail. Apparently 1 in 4 of the shoppers WSL surveyed said they were “tired of watching every little penny and […]

Banco Provincia Goes After The Transgender Market

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A Top Drawer Doggy Ride

Honda’s Element is going to the dogs. Literally. The Japanese automaker is introducing a “Dog Friendly” version of the sport utility vehicle. The concept car features a cushioned pet bed with safety restraints in the cargo area, a spill-resistant water bowl, and even a ventilation fan to keep canines comfortable. A folding ramp gives animals […]

Brands That Do Good Do Well

Ann M. Mack is the director of trendspotting at JWT. Here’s what she’s spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about “me” and more about what “we” can do to address the challenges of modern society. This collective consciousness denotes a mind-set that’s particular not […]

Too Cheery? Medicate!

FDA Approves Depressant Drug For The Annoyingly Cheerful Share

Yet Another Facebook Story: 566% More Time Spent

Brian Morrissey of Adweek has courteously summarized a new 16-page report from Nielsen about how people use the Internet. I’d say this graphic pretty much captures the major media trend of the moment: Morrissey adds: The search for a workable ad model is even more urgent now that social media has broken out of the […]

The Metaphysics of Modern Communications

Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a ‘born digital’ consumer, I’m engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now […]