Make Mine One-Of-A-Kind

At a time when computerized automation is the way of the world and even things like ads are becoming mass-produced commodities, there’s a counter current that’s also running strong. The counter current is our growing desire for hand-made one-of-a-kind products. According to The Wall Street Journal there’s a growing number of companies entering the customization […]

Boomer In Aisle Two

Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. “There is practically no segment […]

Is The Tea Party A Hot Target Audience?

I’m not sure I buy this argument, but The Washington Post takes a look at a new wave of ads that seem to appeal to the “Tea Party” movement: There’s nothing new about patriotic commercials, especially near the Fourth of July. But Dodge’s “Freedom” ad is a little different, with its direct appeal to the […]

All Kinds Of People Get Bruised In Comedic Skits. Comedy Helps Us Laugh At Ourselves. Thank God For Comedy.

What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they’re offended by them. Which is weird, since the brand’s tagline is “Wireless for All.” “It is not our wish to offend anyone who sees our commercials. In fact, our business model is set […]

Why Are Loyalty Programs And Brand Loyalty Two Different Things?

Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt […]

We’re Low On Trust. Period.

Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, “Just as many marketers are getting comfortable with shifting dollars to social media, Edelman’s latest ‘Trust Barometer’ presents something of a wrinkle in the plan: the number of people who view their friends and peers as […]

Where’s Your Wild, Almost Naive Ambition?

In July 2008, Sarah Lacy wrote the following words of wisdom about the importance of place to the entrepreneurial ecosystem. Every center of innovation needs a cocktail of things: -wild, almost naive ambition -money -a culture of risk taking -a social scene where Valley-like serendipitous moments can happen. (You know, stuff like: Oh, hey! I […]

During The Digital Decade I Became A Content Machine

In October of ’01 Bill Gates spoke about the coming “Digital Decade” and how “more people and businesses would realize their potential” via the cultural and technical transformations underway. Josh Bernoff of Forrester now agrees Gates was right. He cites broadband penetration (80% of US households now have broadband), and impressive stats on the widespread […]

Millennials Like To Get It Done

Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to […]

Limited Supply And Great Prices On The Hush Hush

I’m intrigued by this Wall Street Journal report that online fashion retailers are turning to “private sales” to boost revenue. The companies, including Gilt Groupe, RueLaLa and HauteLook, have built a following with virally marketed, daily “members only” sales of limited merchandise. Short, intense sales — often just 36 hours — along with constant updates […]