Camp Mocs And A Fisherman’s Sweater, Man You’re Looking Good

The Wall Street Journal is noting that today’s urban hipster is in search of timeless Americana and finding it in heritage brands. After years where a sexual ambiguity ruled, today’s menswear designers are taking cues from yellow-paged copies of Field & Stream and L.L. Bean catalogs. Pioneering names like Barbour, Filson and Stetson are catchwords […]

A Cognitive Approach To Online Advertising

Let’s take a look at this new advertising technology from Solve Media. Solve Media from Solve Media on Vimeo. I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to […]

The American Mood Is Enhanced By One Conscious Person At A Time

Strategy One, an Edelman company, is out with new survey results that paint a cup half empty scenario for the American economy and our frame of mind. Almost two in three of the 1,043 Americans surveyed (65%) say a double-dip recession — defined as a recession followed by a short-lived recovery, followed by another recession […]

Make Mine One-Of-A-Kind

At a time when computerized automation is the way of the world and even things like ads are becoming mass-produced commodities, there’s a counter current that’s also running strong. The counter current is our growing desire for hand-made one-of-a-kind products. According to The Wall Street Journal there’s a growing number of companies entering the customization […]

Boomer In Aisle Two

Consumer packaged goods companies often have major blind spots in the way they target Baby Boomers. With a continued emphasis on either the 18-to-34 or the 18-to-49 demographic, companies are increasingly losing their connection with the 78 million Baby Boomers, Doug Anderson, SVP/research & development for Nielsen, tells Marketing Daily. “There is practically no segment […]

Is The Tea Party A Hot Target Audience?

I’m not sure I buy this argument, but The Washington Post takes a look at a new wave of ads that seem to appeal to the “Tea Party” movement: There’s nothing new about patriotic commercials, especially near the Fourth of July. But Dodge’s “Freedom” ad is a little different, with its direct appeal to the […]

All Kinds Of People Get Bruised In Comedic Skits. Comedy Helps Us Laugh At Ourselves. Thank God For Comedy.

What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they’re offended by them. Which is weird, since the brand’s tagline is “Wireless for All.” “It is not our wish to offend anyone who sees our commercials. In fact, our business model is set […]

Why Are Loyalty Programs And Brand Loyalty Two Different Things?

Every business dreams of attracting loyal customers. Hence, the preponderance of loyalty programs. The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them. Which begs the question, do loyalty programs work? According to BrandWeek, 32 percent of respondents to a recent CMO Council survey felt […]

We’re Low On Trust. Period.

Edelman put out a new study about trust and it has residents of Adlandia hopping. Big Orange Slide says, “Just as many marketers are getting comfortable with shifting dollars to social media, Edelman’s latest ‘Trust Barometer’ presents something of a wrinkle in the plan: the number of people who view their friends and peers as […]

Where’s Your Wild, Almost Naive Ambition?

In July 2008, Sarah Lacy wrote the following words of wisdom about the importance of place to the entrepreneurial ecosystem. Every center of innovation needs a cocktail of things: -wild, almost naive ambition -money -a culture of risk taking -a social scene where Valley-like serendipitous moments can happen. (You know, stuff like: Oh, hey! I […]