With GLBT Advertising, The Target Isn’t Always The Intended Target

This week, the Gay and Lesbian Alliance Against Defamation (GLAAD) honored Google Chrome for the “It Gets Better” campaign. And deservedly so. But writing in Xtra!, a Canadian GLBT news site, Bruce Chambers takes a closer look at other efforts that may, or may not appeal to the GLBT audience, despite their intentions and use […]

New Balance Wants You To Cover Both Feet With A Minimalist Shell

According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in to the mainstream. Lightweight products […]

Honey, What’s The Number For Rosetta Stone?

Growing Hispanic Population (2).pdf (page 1 of 8)

IBISWorld, an independent publisher of U.S. industry research, estimates that overall Hispanic buying power will total $1.1 trillion in 2011, or about 9.5% of the US total. Which begs the question, is 10 percent of your revenue coming from this demographic? If no, what, if anything, are you doing to change that? For more than […]

Presentado por Kmart para la Mamá Latina Moderna

Meredith Hispanic Ventures–publisher of Ser Padres Espera, Ser Padres Bebé, Ser Padres, and Siempre Mujer–reaches over 1 in 4 Hispanic women in the U.S. at every critical life stage. So, who better to help Kmart develop an online content play? Working with Meredith Video Studios, Kmart is introducing Madres y Comadres, an eight-part original Spanish-language […]

Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

How To Reach Women? On Their Phones, And Through Their Friends.

shopandtext

Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a […]

World Wide Web Of Women

pew-survey-social-media-2011

Women like to share more than men. I know you need to see no proof for this position, but here’s some data to consider anyway: The gender disparity on Twitter and LinkedIn is particularly dramatic. All good things to know when crafting campaigns with a social element. Source: The High Low Share

Nueva Serie Bilingüe de Guión Original

Telemundo’s bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI. The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the […]

A Good Day To Say “I Do”

We went to a wedding yesterday. Apparently it’s something a lot of people will be doing today, as well. Brides magazine estimates that 31,050 couples will be married today — almost 10 times as many as marry on a typical Sunday — to take advantage of the perceived benefits of writing one’s wedding date as […]

Small Business Is Big Business, Particularly For Overseas Carriers

I love to say face time is the killer app. Apparently, British Airways shares this wavelength. The British Airways Face-to-Face Program provides small businesses with free tools, educational resources, networking opportunities and flights to conduct business internationally. There’s also a contest where small business owners tell submit a video or short essay describing where they […]