American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia’s pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube’s new […]

Coca-Cola’s BHAG: $200 Billion by 2020

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Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]

Who Makes More Noise? Brands With Big Budgets or The Citizens of The Digiverse?

Misguided digital strategies have created “huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online,” according to a new study from WPP’s TNS unit. Noise is one way to look at […]

With GLBT Advertising, The Target Isn’t Always The Intended Target

This week, the Gay and Lesbian Alliance Against Defamation (GLAAD) honored Google Chrome for the “It Gets Better” campaign. And deservedly so. But writing in Xtra!, a Canadian GLBT news site, Bruce Chambers takes a closer look at other efforts that may, or may not appeal to the GLBT audience, despite their intentions and use […]

New Balance Wants You To Cover Both Feet With A Minimalist Shell

According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in to the mainstream. Lightweight products […]

Honey, What’s The Number For Rosetta Stone?

Growing Hispanic Population (2).pdf (page 1 of 8)

IBISWorld, an independent publisher of U.S. industry research, estimates that overall Hispanic buying power will total $1.1 trillion in 2011, or about 9.5% of the US total. Which begs the question, is 10 percent of your revenue coming from this demographic? If no, what, if anything, are you doing to change that? For more than […]

Presentado por Kmart para la Mamá Latina Moderna

Meredith Hispanic Ventures–publisher of Ser Padres Espera, Ser Padres Bebé, Ser Padres, and Siempre Mujer–reaches over 1 in 4 Hispanic women in the U.S. at every critical life stage. So, who better to help Kmart develop an online content play? Working with Meredith Video Studios, Kmart is introducing Madres y Comadres, an eight-part original Spanish-language […]

Rich Man, Digital Man

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, are difficult for marketers to reach through traditional means, but “Affluent Consumers in a Digital World,” a new study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads, to some degree. The receptivity of affluent Americans […]

How To Reach Women? On Their Phones, And Through Their Friends.

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Tech is a guy thing. Perhaps, but where does tech end and social begin? According to Women at NBCUniversal, the rapid adoption of digital technology by women is a game changer when it comes to retailer innovations. Dramatic shifts are being seen in areas such as: Proliferation of flash sales: 87% of women prefer a […]