Wealth Accumulates In Pockets

Here is an ad for Harvard University, not that Harvard needs ads. One reason, among many, that Harvard does not needs ads is numbers. The institution has all the numbers on its side. For example, The Atlantic looked at data that shows that 3,000 graduates of Harvard University are worth more than $30 million, and […]

Do We Need Some Nate Silvers In Advertising?

Political campaigns are marketing campaigns. And while Nate Silver of FiveThirtyEight wasn’t working for a campaign, he was absolutely on the mark in his projections of the election results this year. Anyone who bet on him, as opposed to pundit predictions on TV, made the right move. Advertising is relying increasingly on data and microtargeting […]

The Perfect Gift For Any Art Director

VLUU L310 W  / Samsung L310 W

In New York’s Hudson River Valley, craftsman and author David Rees still practices the age-old art of manual pencil sharpening. According to his web site, the artisanal service is perfect for artists, writers, and standardized test takers. Shipped with their shavings and a “certificate of sharpening,” these extra-sharp pencils make wonderful gifts. Sure, it sounds […]

Generalizing About Generations Is Generally A Bad Idea

I once worked on a chain of auto repair shops. When our client came in for a strategy session, he seemed confused about the idea of targeting his message. “Well, I think we can narrow down our audience to men and women 18-49,” he confidently stated. Our strategist shot back, “Who own cars, right?” Needless […]

Orbitz Takes “Mac Versus PC” Campaign Literally, Serves Up Spendier Hotels To Mac Users

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Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to […]

American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia’s pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube’s new […]

Coca-Cola’s BHAG: $200 Billion by 2020

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Coca-Cola is planning to increase revenue to $200 billion in 2020 from $95 billion in 2008. Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at Coca-Cola, concedes that doubling revenue is “a big, hairy, audacious goal,” a.k.a. BHAG. Yet, he believes global megatrends like urbanization and the rise of the middle […]

Who Makes More Noise? Brands With Big Budgets or The Citizens of The Digiverse?

Misguided digital strategies have created “huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online,” according to a new study from WPP’s TNS unit. Noise is one way to look at […]