Peer-To-Peer Is About So Much More Than File Sharing

According to a study by Edelman, trust in peers has increased from 20% in 2003 to 68% today. That’s a massive spike. “We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information about a […]

The Creative Class Moves In

Last year Dubuque, Iowa used a grant from the Iowa Department of Economic Development to create and run an ad campaign in Denver, Chicago, Madison, Wis., Minneapolis and St. Paul — cities that have drawn many young Dubuquers away from home. The campaign’s theme: “Dubuque: Your hometown. Your future.” According to USA TODAY, Dubuque and […]

Young Guns Fire Away

How well do you know millennials–those born in 1982, or after? Fast Company purports to. Millennials aren’t interested in the financial success that drove the boomers or the independence that has marked the gen-Xers, but in careers that are personalized. They want educational opportunities in China and a chance to work in their companies’ R&D […]

This May Be Why Visual Solution Ads Are So Popular

From the AP: An estimated in one in 20 U.S. adults is not literate in English, which means 11 million people lack the skills to perform everyday tasks, a federal study shows. From 1992 to 2003, the nation’s adults made no progress in their ability to read a newspaper, a book or any other prose […]

Us And Them: A Stocking Stuffer For Budding Account Planners

I wish I had taken an anthropology course in college. Because in a communication business like advertising, it’s important to understand people, their backgrounds, their formative experiences, and their current perceptions, all of which affect the way the way they make purchasing decisions. I truly believe human beings are basically groups of tribes, and not […]

NASCAR Dad Meet Yoga Mama

Yahoo News: Julia King, 38, is part of an emerging class of women whom marketers call Yoga Mamas. These middle- and upper-income mothers are more style- and brand-conscious than their parents. No matter their income, they spend like lottery winners on their babies and toddlers. In the process, they’re revolutionizing the baby-products market and forcing […]

Retired But Still A Target

The New York Times: For a 47-year-old advocacy group, AARP is acting a lot like a for-profit corporation these days. Look at the products it has in the wings for next year. There is an investment fund aimed at people over 50, the first such product it has developed on its own. There is a […]