Max Greenfield Is Lovin’ It, But He May Be Alone In That


Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

An Opportunity for Brands: Original Digital Video #ODV


“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

Power To The Female People


Women like NFL football. A lot! Millions will be watching later today when the Seahawks and Patriots battle for the crown. The Washington Post claims that women are the league’s most important demographic. Women make up an estimated 45 percent of the NFL’s more than 150 million American fans and have become perhaps pro football’s […]

Smile On Your Brother, Buy Him Some KFC Right Now

KFC - Favorites Bucket _Get Together_ _30 Commercial - YouTube-1

Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not […]

September Surprise: Republican Dr. Monica Wehby Supports Gay Marriage

Republican Monica Wehby, M.D. Believes In Gay Marriage

Oregon Senator Jeff Merkley is running anti-Koch brothers ads that say, “Monica Wehby may be a good investment for the Koch brothers. But she’s the wrong choice for Oregon.” It’s a good line and one I am apt to agree with. Now, let’s look at the challenger for a minute. Her views on certain things […]

Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]

If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust

Miller Lite | Population - YouTube

Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. “Miller Lite, we invented light beer, and you.” An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie […]

People Sleep In The Daytime, If They Want To

los angeles smog

“Find a city. Find yourself a city to live in.” -David Byrne British newspaper The Guardian asked Saffron, a brand consultancy that prides itself on its expertise in urban branding, to update its 2008 study of European cities into an assessment of 57 major cities around the world. The resulting “brand barometer” may be eye-opening […]