Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement […]

WebVisions 2011 Keynote: Read/Write World

PORTLAND—When I was young my grandpa used to ask me, “What did you learn today?” It’s a great question, and a reminder to learn something new each and every day. Which isn’t a problem when listening to Blaise Agüera y Arcas of Bing Mobile and Places speak about his compelling work with visual data. Speaking […]

He’s Been Right Twice Before. Is Gurbaksh Chahal Also Right About Tracking?

Until today, I had not heard of Gurbaksh Chahal, founder, Chairman & CEO of RadiumOne. My bad. Chahal–a serial entrepreneur, who sold his first company at the age of 16 for $40 million–is also an international best-selling author of The Dream, the true inspirational tale of his entrepreneurial journey. Thankfully, I am aware of RadiumOne. […]

IBM To The Rescue, Tech Giant Brings Focus On Results To Marketing Communications

IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM’s “Smarter Commerce” initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data […]

Know Your Readers, Serve Your Readers

FTcom

The New York Times, which is about to unveil its own pay wall, is looking admiringly at London’s Financial Times in an article about the power of, and fight over, data. “We’ve moved almost from the dark ages to an age of enlightenment in terms of understanding our readers,” John Ridding, the chief executive of […]