Everyone wants to be an agency today. You know, because we’re all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. “It’s no longer an option to have a bad user experience, so having agency-type […]
According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]
Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space. The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn’t looking for coverage here just yet (he spoke to me off the record). But he […]
QR Codes. What are they good for? It’s a topic in search of an answer, which Croatia’s mail service, Hrvatska Pošta, has for us. Hrvatska Pošta developed postage stamps featuring QR codes that can be used to track the mail and confirm delivery. Created by Croatian agency Bruketa & Žinić OM — which, incidentally, was […]
If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a […]
The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.