Give Advertisers Some Backtalk

Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space. The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn’t looking for coverage here just yet (he spoke to me off the record). But he […]

There’s Utility In Timely and Well Placed Data

QR Codes. What are they good for? It’s a topic in search of an answer, which Croatia’s mail service, Hrvatska Pošta, has for us. Hrvatska Pošta developed postage stamps featuring QR codes that can be used to track the mail and confirm delivery. Created by Croatian agency Bruketa & Žinić OM — which, incidentally, was […]

Think Twice Before You Put That Vibrator On Your Visa Card

If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a […]

That Banner’s Been To Hell And Back

The brainchild of “Internet whizkids” Mike Cojanu, 23, and Max Teitelbaum, 20, WhatRunsWhere is a competitive intelligence service for online media buying. What are your thoughts? Do you need to know how your clients, or prospective clients, have historically purchased online media? WhatRunsWhere is offering this information for $229/month.

Mr. McKee Goes To Manhattan And Beyond

Steve McKee, president of McKee Wallwork Cleveland in the ABQ, contributes to BusinessWeek, which must increase his footprint substantially. Especially, when he offers solid advice like “Ten Common Marketing Mistakes” that the magazine’s readers can internalize, bookmark or print out and discuss. One mistake McKee identifies is Letting market research trump everything: Too many marketers […]

The Promise of Actionable Data Made Real

Data on consumer activity and preferences is abundant today, but the ability to work with it, to turn it into meaningful insights that impact the brand’s bottom line, is not. Hence, the need for Digitas’ latest offering, CRM365. Based in New York City, CRM365 launches with 45 people and will partner with VivaKi digital and […]

No Worries, You’re A Moving Target Who Can’t Be Tracked

Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, […]

When Data Flows Freely Between Shopper And Online Store, Life Is Good

Susan Lyne, C.E.O. of the Gilt Groupe–a members-only, online seller of luxury brand goods at discount prices–spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will […]