Do We Need Some Nate Silvers In Advertising?

Political campaigns are marketing campaigns. And while Nate Silver of FiveThirtyEight wasn’t working for a campaign, he was absolutely on the mark in his projections of the election results this year. Anyone who bet on him, as opposed to pundit predictions on TV, made the right move. Advertising is relying increasingly on data and microtargeting […]

Provided He Could Advertise On Facebook, What Would Wanamaker Do?

Everson

Just last week, we looked at Google’s elaborate courtship of advertisers. Now, it’s Facebook’s turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook’s “liaison” with Madison Avenue, and she’s busy providing big brands the kind of data they need to justify their ad buys on the social platform […]

Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising

Social Business Index-1

Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, […]

I’m An Only Child, But I Learned To Share

Delicious.com - [Ads]

Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

The Data Is Upon Us, Now What Do We Do With It?

Twitter _ @thecheekybite_ Content is content, no mat ...-1

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is […]

The Eyes Have It

john_tricia_lite

When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Geeks And Quants Shall Inherent The Agency

Deloitte | Übermind-2

Everyone wants to be an agency today. You know, because we’re all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. “It’s no longer an option to have a bad user experience, so having agency-type […]

On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

cyber_monday

According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales. Brand Keys says these 15 retailers enjoyed the largest gains: 1. Amazon 2. Wal-Mart 3. Apple 4. Target 5. Zappos 6. Best […]