If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. [...]
Kansas City Shifts To The Tech Fast Lane, VCs and Ad Creatures Put Gas In The Vehicles
February 13, 2013 By Leave a Comment
People See The Poetry That Is Colorado, People Book A Vacation To Colorado
January 17, 2013 By 3 Comments
How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that [...]
Big Data Might Make Creative People Feel Small
November 28, 2012 By Leave a Comment
So big data is all the rage now. In politics, we saw data used to boost turnout in the recent election, and in marketing we’re seeing it pervade every initiative from start to finish. Where does that leave creative people? Marketers are desperate for any logical way to measure their marketing efforts. Before they launch [...]
You Need Quants And Coders To Rule The World
November 9, 2012 By Leave a Comment
Certain media personalities and business leaders like to claim President Obama has no traction with the business community. Such statements are wrong on two counts. First, we can not talk about the “business community” as a monolith. For most of us in America, are “in business” of one form or another. Secondly, President Obama and [...]
Do We Need Some Nate Silvers In Advertising?
November 8, 2012 By Leave a Comment
Political campaigns are marketing campaigns. And while Nate Silver of FiveThirtyEight wasn’t working for a campaign, he was absolutely on the mark in his projections of the election results this year. Anyone who bet on him, as opposed to pundit predictions on TV, made the right move. Advertising is relying increasingly on data and microtargeting [...]
Provided He Could Advertise On Facebook, What Would Wanamaker Do?
August 15, 2012 By Leave a Comment
Just last week, we looked at Google’s elaborate courtship of advertisers. Now, it’s Facebook’s turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook’s “liaison” with Madison Avenue, and she’s busy providing big brands the kind of data they need to justify their ad buys on the social platform [...]
Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising
July 24, 2012 By Leave a Comment
Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, [...]
I’m An Only Child, But I Learned To Share
February 25, 2012 By Leave a Comment
![Delicious.com - [Ads]](http://www.adpulp.com/wp-content/uploads/2012/02/Delicious.com-Ads.jpg)
Yahoo! sold its social bookmarking site Delicious.com last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, [...]
The Data Is Upon Us, Now What Do We Do With It?
February 22, 2012 By Leave a Comment
According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is [...]
The Eyes Have It
February 20, 2012 By 2 Comments
When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it’s fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, [...]
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