Can Marketers Ever Publicly Embrace Privacy?

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I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]

Identifying the Different Types of Quick Response Codes

More than 50 percent of consumers who own smartphones used them to scan at least one quick response code in 2012 alone, according to eConsultancy.com. Studies have confirmed that quick response codes have become one of the newest marketing tools available that can effectively connect prospective consumers to brands and manufacturers. Viewed by many as […]

Brand Publishing Is The New New Content Marketing

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New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp’s travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes […]

Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime

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Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion — up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I’m not certain this is a good thing. Unless, brands and their agency partners clearly know what they’re doing with all that money. […]

CEOs Not Pleased With Creative Snots Who Pack No Data

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Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That’s the news from The Fournaise Marketing Group (c/o Warc, which interviewed more than 1,200 chief executive officers and decision makers around the world for its 2013 Global Marketing Effectiveness Program. A […]

Media Buyers, You’ve Been Disintermediated By The Modern Abacus

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Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we’ll have to do with Michael Wolff’s coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon Project, “the leading technology company automating the buying and selling of advertising globally,” was explaining how in three years 50% of […]

Google’s PRISM-Driven Doublespeak Needlessly Misleading

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Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is […]

Data Points Makes For Surprisingly Fun Number Crunching

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With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]

Site AI Aims To Bring Big Interpretation To Big Data

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I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]

Create Compelling Mobile Experiences, Or Facebook Falls Apart

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Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers […]