I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our [...]
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we’ve done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company–Facebook–can then go public (after which its officers [...]
Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans [...]
Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to [...]
![Amazon.com_ Betas [HD]_ Season 1, Episode 1 _Pilot [HD]__ Amazon Instant Video](http://www.adpulp.com/wp-content/uploads/2013/04/Amazon.com_-Betas-HD_-Season-1-Episode-1-_Pilot-HD__-Amazon-Instant-Video-336x190.jpg)
Is Jeff Bezos the new Aaron Spelling? No, but Amazon Studios, the original content arm of Bezos’ company, is offering up a lot of episodic content today — 14 new pilots to be exact. Six of the 14 pilots from are aimed at kids. The other eight are Adult Comedies. Alpha House is a political [...]
Remember a few years ago when Guerilla was a big deal? Then Buzz and Word-of-Mouth were all the rage. Then Social Media. Now, it’s Content’s day in the sun. Problem is, the sun is a blistering force that withers all memes and movements alike. There’s enough content. Please stop. — Reeder (@thatreeder) April 9, 2013 [...]
This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That’s the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is [...]
I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations [...]
If you’re wondering what investment in infrastructure looks like, take a look at the terrific corporate-led model presently underway in Kansas City. Google selected the Hanover Heights neighborhood in Kansas City, KS to be the first “fiberhood” in America, and the search giant is now busy supplying the area with its most awesome Google Fiber. [...]
How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that [...]
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