Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn Journey to

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

pirelli calendar 2015

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

#AskJPM Backfires, House of Morgan Cancels Tweet Chat

JPMorgan-Chase

JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM […]

You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story

sf_passengers

Money talks, but in airports and on board airplanes money screams. If you’re a first class passenger, for instance, you get to jump the line. It’s the way of the world. We respect influence, and influence can be purchased for a pretty penny. NPR produced a segment today on travelers stranded in Newark and unable […]