New York Times Magazine columnist Rob Walker busted out of his “Consumed” column this week with an in-depth feature on Pandora, one of the leading players in streaming radio. Walker’s piece is an interesting look at how far radio has evolved in 100 years. He also notes how Pandora’s particular use of technology (which determines [...]
You’ve Done The Work. Now Decide The Jury.
October 10, 2009 By Leave a Comment
I’m not a big fan of industry award shows. But The Andy Awards are bringing a new twist in 2010 that’s well worth noting. Via Elect the Jury, the Andys aims to provide “the first globally crowd-sourced group of judges, that truly represents where we are headed as an industry.” As you can see in [...]
Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion
September 24, 2009 By Leave a Comment
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger]
Maybe Agencies Do Have Reason To Fear The Crowd
September 2, 2009 By 2 Comments
The other day I mentioned that I’d look into Ed Cotton’s claim that Unilever brand, Peperami, dropped their agency of record in favor of a more democratic process. Indeed, they did. The pork sausage snack brand is now teamed with Idea Bounty of South Africa to crowdsource the concept for an upcoming campaign. Unilever has [...]
Why Would Crispin Turn To Crowdsourcing? Ask Drummond.
August 31, 2009 By 7 Comments
Colin Drummond heads up what is traditionally known as account planning at Crispin Porter + Bogusky. He also believes in the power of crowdsourcing (a topic we took up during last night’s BeanCast). On his blog-like-thing, Drummond argues: Be afraid. Be very afraid. OK, if you don’t want to be afraid, at least understand how [...]
When I Grow Up I Want To Be A Pain In People’s Asses
May 28, 2009 By Leave a Comment
Panasonic’s Next Generation talent competition is back. Winners can “bag a priceless work experience placement” at one of Panasonic’s “top creative agencies” as well as a 42″ Viera with freesat HD TV.
Tossing Some Taglines In The Fire
May 13, 2009 By Leave a Comment
Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video. For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to [...]
Quick, What’s The Difference Between Crowd Sourcing and Consumer Generated Media?
February 11, 2009 By 2 Comments
[This People-Powered advertising stunt was brought to our attention by Sean Howard on Twitter.]
Graphic Design Is Now A Commodity! ? ;-(
February 7, 2009 By 2 Comments
CrowdSpring is “crowdsourcing” graphic design. It’s a business model that makes sense on the The Internet, in that it connects people with services to offer with people who want to buy those services. A writer from Forbes looks the company’s progress and the “snooty” response from industry pros. CrowdSpring.com, allows buyers to run competitions for [...]
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