MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. [...]
People hunger for things mundane and esoteric, and they are increasingly turning to the so-called crowd for solutions, thanks to the rise of platforms that facilitate the matchmaking. According to InformationWeek, Slide, the social entertainment company acquired by Google last fall, launched Prizes.org, a website that entices users to complete a task, or solve a [...]
“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” -Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I’ll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. [...]
Last Sunday evening we went live with a crowdfunding campaign on IndieGoGo.com. So far, we’ve raised zero dollars. Naturally, it’s humbling to realize one’s appeal is a big fat flop. I was pretty disappointed on Monday and Tuesday, but by yesterday I’d resolved to let it be a lesson to me, and to not give [...]
Need some cash for your project? Crowd-funding might be the answer. According to The Wall Street Journal, the sites—which facilitate “crowd-funding”—have taken off in the past few years. Crowd-funding emerged about a decade ago as a way for artists, filmmakers and musicians to raise donations from a community of online supporters. The idea has since [...]
From January 4th through April 7th, Windows asked filmmakers from around the world to show off what Windows 7 and Windows Live could do. The contestants were asked to submit a short video that spoke directly to students. The winning director, Josh Soskin, said, “I was really into this concept, that out of boredom we [...]
According to Adweek, digital creative director Alessandra Lariu and Amanda Jaskiewicz, a client-services veteran, are forming a new creative platform where ad women will collaborate on client briefs targeting other women. The yet-to-be-named site, slated for a June 30 launch, will operate under the umbrella of Lariu’s mentoring group, SheSays. Clients will pay a fee [...]
Here’s a recent Dish Network spot made by the upstart “crowdsourcing” agency Victors And Spoils. Here’s a DirecTV spot made by a “BDA”, Grey New York. Two competing spots, for competing services, made by two very different types of ad agencies. So is this a good comparison of the creative output of these business models? [...]
Crowdsourcing agency Victor & Spoils is busy doing spec work for Harley-Davidson on the heels of the company’s split with Carmichael Lynch, their agency for 31 years. According to V&S’s John Winsor: We love the Harley-Davidson brand (just like most everyone). And we’ve talked to a bunch of our creatives and strategists (I dare say [...]
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