The Iceman Cometh (And He Selleth Omni-Heat)

Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath. According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, […]

Start Your Morning With Something Cheesey At Hardee’s

The new “Made from Scracth Cheddar Biscuit” at Hardee’s is going to attract (and repel) fans with a campy commercial like this: Agency: David&Goliath

Hearts Love Almonds

Fall means football. And football means greasy, fatty, barbecue-y, dip-slathered, cheesy treats that taste good, but are bad for your heart. Sterling-Rice Group and their client The Almond Board of California offer an alternative. The “Heart” in this new campaign is played by LA comedian and improv actor, Jeff Galante.

Real Biscuits Come From A Deep Hole In The Sand

Carl’s Jr. and its ad agency David&Goliath are not shy, and they are not afraid. Which is good, because this new ad for the chain’s “Made From Scratch Biscuits” could be considered anti-Southern. The brand’s gentleman from the past says, “As you can see, I’m from the South.” Then he bows to the hole in […]

Fotolia Exercises The European Option

Fotolia_long_copy

The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company’s use of long copy ads to advertise the company’s visual products. He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and […]

‘V” Stands for Versatility

Meet the newest member of the Prius family, the all-new 2012 Prius v. Prius v will also be featured in interactive ads on the iPad. The iPad ad units will “curate the user experience” by combining photography with time sequence videos to highlight new features of the car. “The entire campaign embraces consumers’ sense of […]

Up The Scary: Go As Flo

Do you love insurance? However you answered that, you can still Dress Like Flo for Halloween. You can also learn to Talk Like Flo, by downloading an app for your phone.

Colman’s Is Bullish On Instant Gravy

Yes, Colman’s bull just Moonwalked on international TV.

Banking Is Rarely So Black And White

You know how the Mayhem character embodies the Allstate brand? Here’s the same concept played out in a cinematic piece from Goodby Silverstein & Partners. Why Commonwealth Bank of Australia is working with an agency in San Francisco is interesting. Are Aussie agencies too close to it to see the brand properly? Or does someone […]