McDonald’s Is Now Farmer Endorsed

According to Ad Age, McDonald’s will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year. “We thought putting a face on the quality of the food story would be a unique way to approach this,” said U.S. Chief Marketing Officer Neil Golden. “We acknowledge that there are questions […]

Appealing To Knife Enthusiasts Is A Real Knife Fight

KA-BAR, whose famed Fighting Utility Knife was carried by the US Marine Corps in WWII, has released its first ad campaign in the company‚Äôs 125 year-old history. Directed by Joshua Frankel through Charleston-based Rawle Murdy the three-spot campaign features testimonials brought to life in the form of animated tattoos. KA-BAR approached Rawle Murdy to expand […]

Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are. That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.” I question if that’s […]

Let Kent Wesley Win Your Case And Get You The 4G Phone of Your Dreams

Lawyers are not funny people, generally speaking. Lawyers in commercials are particularly unfunny. But BBDO New York is reversing those charges by presenting Will Arnett in the role of Kent Wesley, a high-powered internet attorney. There’s more from Kent Wesley and AT&T at YouveGotACase.com. Share

Old Spice’s Bear Deodorant Protector Is Brilliant

Direct marketing on television sucks an egg, but not anymore. Now that Wieden+Kennedy is doing it, it’s grrrrrrrrrrreat. In all seriousness, I want this product encasement system. And because I do, I have to give it to Old Spice and the geniuses at W+K/Portland. Because this is a new product that people like me are […]

Yo, Dish Head

These new spots from Goodby Silverstein & Partners curse Comcast’s competition. Well, almost… In addition to the TV spots, GS&P will be rolling out XFINITY print ads, OOH, banners, radio and other interactive work over the next few months. Share

Give Advertisers Some Backtalk

Homepage | AdYapper

Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space. The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn’t looking for coverage here just yet (he spoke to me off the record). But he […]

Not Your Great Great Great Great Grandpa’s General Store

Opened in 2008, the Drake General Store has three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. Conceived by Red Urban […]

The Iceman Cometh (And He Selleth Omni-Heat)

Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath. According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, […]