Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to. Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.” “In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Rackets So Good They Ought To Be Illegal

Seattle’s Wexley School for Girls is defending its client Wilson in a court of law public opinion. “These rackets are destroying young lives.” Hilarious. Share

The Egg McMuffin of Copy Techniques

Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.” Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. […]

Get Rid of Cable

Don’t wake up in a roadside ditch. Don’t have a grandson with a dog collar. Stop taking in stray animals. These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable. I like this campaign […]

So Happy To Be Making Millions of Dollars Together

Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy’s POV, Goodby’s new spot is sort of cool. But is it cool enough to help […]

McDonald’s Is Now Farmer Endorsed

According to Ad Age, McDonald’s will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year. “We thought putting a face on the quality of the food story would be a unique way to approach this,” said U.S. Chief Marketing Officer Neil Golden. “We acknowledge that there are questions […]

Appealing To Knife Enthusiasts Is A Real Knife Fight

KA-BAR, whose famed Fighting Utility Knife was carried by the US Marine Corps in WWII, has released its first ad campaign in the company’s 125 year-old history. Directed by Joshua Frankel through Charleston-based Rawle Murdy the three-spot campaign features testimonials brought to life in the form of animated tattoos. KA-BAR approached Rawle Murdy to expand […]

Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are. That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.” I question if that’s […]

Let Kent Wesley Win Your Case And Get You The 4G Phone of Your Dreams

Lawyers are not funny people, generally speaking. Lawyers in commercials are particularly unfunny. But BBDO New York is reversing those charges by presenting Will Arnett in the role of Kent Wesley, a high-powered internet attorney. There’s more from Kent Wesley and AT&T at YouveGotACase.com. Share