I like the hectic pacing of these new spots for Lenovo from Saatchi & Saatchi/NY. I also like how in the band spot, the copywriter name drops indie rock Omaha, home of Saddle Creek Records. …
Sales In The Tank? Drive Purchase Intent With TV
According to Marketing Daily, Coldwater Creek's sales are hurting and the company is turning to TV advertising for the first time ever to dig itself out of a hole. The Sandpoint, Idaho-based retail chain and direct mailer hired DeVito/Verdi in New York, to create the new seven-spot campaign. http://youtu.be/gjCUGJXYSGY The spot above throws me a bit. Getting dressed for a big night out in no way equals the …
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A Jacket Made For The Most Interesting Man In The World
Original Penguin by Munsingwear has launched a new campaign, from independent advertising agency La Comunidad. Yes, this new work is leaning on Dos Equis, but at least they're borrowing from the best. …
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Bank of the West Is Not Bank of the East, North or South
Bank of the West is giving out Benjamins. That's the message in this debut spot from the bank's new agency, Heat in San Francisco. According to the agency, Bank of the West chose to "celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank's customers. In this context, the west is more than a place that's thousands of miles away from the big banks in the east - …
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Are You Getting The Business News You Need?
Forget glass houses, The Financial Times is talking glass cities. Created by Rapp, the new campaign for Asian markets illustrates how FT brings its readers "a complete, unparalleled view of world business all in one place." In related news, Adweek reports that FT is also introducing a new campaign from DDB in Europe and the U.S. Here's a sample... In summary, FT is your savior in Europe and …
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New Balance Wants You To Cover Both Feet With A Minimalist Shell
According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in to the mainstream. Lightweight products accounted for 28% of the running category in the second quarter. …
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If Axe Could Cure Hangovers, Old Spice Would Be In Trouble
Axe Bodywash will erase much of the obvious damage from last night's shenanigans. But it won't cure your hangover. Sorry bro. …
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Find A Rival And Then Own Him
Talking sports smack is a time honored tradition among men. So, a campaign for EA Sports' latest Madden game needs some of that attitude. Thanks to Heat, Supply&Demand Director Josh Taft and a V.O. from Ben Affleck, it does. Look at that guy... …