Maxwell House: Not In My House

I live in the Pacific Northwest, where coffee is culture, and for some it is more like religion. So, I don’t mind a SNL-like skit where coffee snobs like myself are taken to task. In fact, when it is well done, it can be pretty funny. Portlandia-funny, even. Do these spots for Maxwell House (made […]

K-SWISS Is On The Run

Kwicky

In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior. In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying […]

Charleston Novelist Claims, “We Are The Pig”

It’s not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A […]

Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket

Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first […]

March Toward A Plate Full of Wings

Round ball and wings. That’s what the “N C Two A” has wrought. According to the Minneapolis Star Tribune, March is Wild Wings’ busiest time of the year. Last year the Golden Valley-based dining chain’s guests ate more than 63 million traditional and boneless wings during the tournament. Kathy Benning, executive vice president for marketing […]

Sheetz Is A Fueling Station For Cars and Their Drivers

beard

Tattoo Projects in Charlotte, NC was given the challenging task of convincing customers of Sheetz Convenience Stores to grasp the concept that they can get awesome food from a place with gas pumps. Here’s what the #2 Fastest-Growing Privately-Held Company in Charlotte (and one of Ad Age’s Small Ad Agencies of the Year) came up […]

Stay Grounded With Maxwell House

Maxwell House

Making fun of coffee snobs…”Is this what we’re doing now?” Coffee snobs are fun to skewer in a SNL-like skit, and the Chicago and New York offices of mcgarrybowen do a good job of it for their client, Maxwell House. The ads were directed by David Shane of Bud Light’s “Swear Jar” fame, and star […]

165 Years In, Cartier Turns To The Cinema

The panther is steeped in Cartier brand history. According to The Telegraph. ‘La Panthère’ was the nickname of Catier’s legendary designer Jeanne Toussaint who created their first ever piece of panther jewellery – a bracelet for the Duchess of Windsor. This new short, directe by Bruno Aveillan, is Cartier’s first genuine foray into the world […]

Banker Wolves Exposed In New Two-Minute Ad

Big Bad Wolf - The Guardian

Bartle Bogle Hegarty has remade the classic children’s story, Three Little Pigs by Patricia Seibert. The remake is produced on behalf of The Guardian, and marks the media brand’s first major brand positioning TV ad for more than 25 years, according the paper’s own report. “Open is our operating system, a way of doing things […]

Yawn: Athletes Are Passionate About Winning; Ergo, They’re Attentive To Their Gear

Dick's Sporting Goods

Here’s a new ad from Dick’s Sporting Goods and its new agency, Anomaly. Sadly, it is like so many other ads in its category, a fact which makes the big PR punch up from the client (see below) hard to believe. According to Ad Age,Chief Marketing Officer Lauren Hobart said, “We really feel like what’s […]