Louder Beats From Microsoft’s Drum

mcirosmoked

Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone. At the Consumer Electronics Show in January, Microsoft conducted the “Smoked by Windows Phone” challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the […]

Your Dog Wants You to Buy A SuBee

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead. According to Auto Blog, Subaru has also launched two social networking app as part of […]

UCLA Verus USC Verus Every Other Elite University in The World

Colleges and universities really ought to have incredible advertising to support their brands. UCLA isn’t quite to incredible with this new work from Philadelphia-based 160 Over 90, but they’re pretty far ahead of the pack, regardless. According to Stuart Elliott of The New York Times, the work underscores the growing presence of universities and colleges […]

Dog Is Leo Burnett’s Copilot

We don’t feed our Lucy Purina Pro Plan and I don’t know if dogs approve of this brand. What we can discuss here is the quality of the new ad campaign from Leo Burnett and Arc Worldwide. I like ads that evoke an emotional response, and that’s easy to do when casting a dog or […]

Get Your Taxes Done In South Central

Jackson Hewitt is putting the funk in tax season. Hey, someone has to. Directed by Will Hyde of Superfad for 22squared, the spots feature Montell Jordan’s hit song “This Is How We Do It.” “In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the […]

Just Wear It

Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life’s a sport, make it count,” says Nike. If there wasn’t quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our […]

Rackets So Good They Ought To Be Illegal

Seattle’s Wexley School for Girls is defending its client Wilson in a court of law public opinion. “These rackets are destroying young lives.” Hilarious.

The Egg McMuffin of Copy Techniques

Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.” Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. […]

Get Rid of Cable

Don’t wake up in a roadside ditch. Don’t have a grandson with a dog collar. Stop taking in stray animals. These news Directv spots sure have a lot of directives for us to follow. But it’s this directive the company hopes will come through loud and clear: Get rid of cable. I like this campaign […]