It's July 4th weekend. I'd like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an unbelievable situation where one gentile educates another on the reasons why Kosher matters. It's sadder than a burned dog with no …
Legal Sea Foods Converts The Masses To Pescatarianism
Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this... http://youtu.be/jg4U42HMVbU Pretty convincing, isn't it? The campaign positions Pescatarianism as an impressive and perhaps more appealing faith than other more …
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Eat Like A Shark. #JAWSomeJerky
Discovery Channel's annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto's CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea in the wild—Oberto Shark Bait. The protein-enriched results speak for …
Max Greenfield Is Lovin’ It, But He May Be Alone In That
Where does bad TV advertising come from? It's a question McDonald's and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox's TV show "New Girl." https://youtu.be/uzgM-C6T_3U I can't recall the last time I disliked a campaign as much. McDonald's is introducing a new line up of Sirloin Third Pound burgers to compete …
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Hephaestus’ Helpful Hammer Delivers The Go-GURT
Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here's the update: https://youtu.be/hw954rGy_Qk Hephaestus was the blacksmith of the gods, so he's the natural choice when confronted with the challenge of getting every drop of Go-GURT …
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Dime Store Cowboys Ride Again
For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That's the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. https://youtu.be/qHYginrIz-M Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last …
Sunny D Dips Into Its Archives, Delivers Fresh Spot
When I first saw this spot for Sunny D by Boulder's Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should've remembered: While it's common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous generation — I wonder how long that will continue to happen. Increasingly, our culture is more …
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Tillamook and 72andsunny Do Dairy Right
Cheese is good. Tillamook's cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. https://youtu.be/D5WU7v0gMZQ https://youtu.be/W91oG8rWJIc https://youtu.be/1Anf7wZBeXA John Russell, senior director of marketing at Tillamook, told Adweek, "We …
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