Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, “We wanted to build more than a campaign, we wanted a platform that would permeate the network.” I think “platform” is the wrong word here, but “Travel Bug” as a “concept” and “Catch It” as a tag […]
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”
Bartle Bogle Hegarty for Johnnie Walker: An ad for a Belgian charity: Be careful out there. Hitchhiking can be a rough sport.
Hunt Adkins recently launched work for their client Bard’s Beer. The only gluten-free beer that uses malted sorghum, Bard’s Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard’s, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print […]
DIRECTV likes to make generic CableCorp look silly. And I must say, they’re doing an excellent job of it. [via Deutsch LA]
Sometimes it helps to see the “making of” segment or director’s notes before the feature. This is one of those times. Okay, now view the spot from McCann Erickson. The advert imitates the infamous Bellagio fountains in Las Vegas in tune to the comic opera Don Pasquale.
French DJs, Justice worked with Ed Banger Records designer So-Me to design the new Club Coke 2009 bottle. The bottle was introduced on February 11th at the VIP Room in Paris. It’s the fifth year Coke has sponsored the Club Coke program.
Spot by Hanft Raboy and Partners Should a New York City agency be allowed to make NASCAR advertising? I’d suggest against it. Of course, in the case above it’s not NASCAR, it’s Ask.com in a partnership deal with NASCAR.
Tomorrow is a big day in magazine publishing–the Sports Illustrated Swimsuit Issue hits the newsstand. DIRECTV is ready with a two-page spread. “Couch Sutra” borrows (perhaps a bit too much) from the Kama Sutra, an ancient Indian spiritual text famous for its detailed illustrations of human sexual behavior. In this bastardized version meant to sell […]