Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.
Quaker City Mercantile is doing work for Silverpeak Apothecary, a medical marijuana dispensary in Aspen. Considering that marijuana is now legal for medical use in 14 different states and generates $1 billion nationwide in revenue a year, execs at QCM had no problem seeing Silverpeak as legitimate clients. Plus, after working with RJ Reynolds for […]
Boost Mobile, one of Sprint’s prepaid brands, unveils the latest installment in its ‘Unwronged’ campaign. Created by 180 Los Angeles, “Pet Carrier” and the forthcoming “Lawyers” and “Medical Testing” continue to showcase Boost Mobile as the answer to other wireless carriers’ wrongs. Speaking of wrongs, I’m sure some people (with children) will be put off […]
Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women.
Live sports programming like the Super Bowl, the Olympics, the NCAA basketball tournament and the Daytona 500 are “big-event television,” programs that attract large, involved audiences at a time when consumers have generally been atomized into tiny niche markets, says Stuart Elliott. According to Boston Globe, NBC Universal will air a staggering 835 hours of […]
Team USA has many corporate sponsors, but this new campaign from P&G and Wieden + Kennedy illustrates an even deeper fact of life about Olympic athletes–before they ever come close to seeing their face on a Wheaties Box, their moms, (dads, siblings and friends) play a key role in advancing their game.