Goodby Has Fun With Fruit

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Not Just For Crazy Astronauts Anymore

Mens’ underwear is nothing like womens’ underwear. Never has been. This is true for those suffering from incontinence, as well, and Kimberly-Clark–the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share–is emphasizing the difference in its new campaign. They’ve even hired acclaimed […]

Post Shredded Wheat Celebrates Its Sameness

Post internal research has found that Americans are looking for messages that provide assurance and security. “There’s been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly,” said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the […]

Master Your Data Or Be Swept Downstream

Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners. “The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” […]

Alaska Is Flying At Another Lattitude

WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., […]

You Don’t Need To Properly Pronounce “Pierre” To Go There

Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. Share

Sex and Candy

A candy named Fling? No this isn’t an April Fool’s joke. It’s a new product from Mars–its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars’ Fling will likely compete head to head with Hershey’s Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will […]

Heartland Humor

Union Bank, with branches in Nebraska and Kansas, went with the old “you can talk to us, we’re your community bank” strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That’s funny. Share

Eastman Kodak Introduces A Consumer Advocacy Campaign From Deutsch

Sure the printer you bought was cheap, but the ink is still adding up, expensive replacement cartridge after expensive replacement cartridge. Unless you’re printing with a Kodak inkjet… “Paying too much for printer ink is a financial black hole that consumers can easily avoid,” said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak […]

Meet the Marlowes

The Resonsibility Project from Liberty Mutual is a new campaign from Hill Holiday that rests on the shoulders of a fictional but believable family that’s faced with tough times and even tougher decisions. Stuart Elliott says the commercials–directed by the film director Harmony Korine–present fraught moments in the lives of the Marlowes. Paul G. Alexander, […]