The Resonsibility Project from Liberty Mutual is a new campaign from Hill Holiday that rests on the shoulders of a fictional but believable family that’s faced with tough times and even tougher decisions. Stuart Elliott says the commercials–directed by the film director Harmony Korine–present fraught moments in the lives of the Marlowes. Paul G. Alexander, […]
Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- “A New Race” by Radio Birdman
Barbara Lippert of Adweek likes the new Visa spot from TBWA. “When was the last time you went to the aquarium … on a Tuesday … with your daughter?” It’s clear we’re dealing with a new economic reality — no more jetting off on the spur of the moment to exotic places where they don’t […]
spot by Mendelsohn Zien [via Adfreak]
The thing I don’t understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn’t make sense. Just the idea of lack of benefits could throw a man’s game off and do permanent damage to his handicap.
Raising Cane’s Chicken Fingers is getting its game on. With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane’s, which opened across from Louisiana State University in 1996. Hence, a seasonal promo loosely tied to March Madness.
So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you’ll see she is about to lovingly bite into a burger. Starting this month, Lakshmi is promoting Hardee’s Bacon Western Thickburger in a commercial directed by Chris Applebaum, who memorably brought a babe and a Carl’s Jr. burger […]