Jimmy Dean Fights the Morning Fade

This is a cute commercial, but it’s a category sell. It’s selling the idea of breakfast, not the particular benefits of a Jimmy Dean breakfast. If one buys the premise in the ad, the solution could be toast or apple sauce or what have you. Of course, this kind of thing happens everyday in AdLandia, […]

In A Hyphenated Word: Post-Modern

[New work from Ogilvy&Mather/Paris via I Believe In Advertising] Share

Run Like The Wind In Nothin’ But Nikes

The casting sessions for this spot must have been interesting. [via BrandFreak] Share

MTV Leads Sheep To Slaughter And Other Weirdness From Argentina

Check out this pair of ads from two different agencies in Buenos Aires. Client: MTV Agency: Brother – Escuela de Creativos Client: Disco Supermarkets Agency: Y&R Buenos Aires [via Ads of the World] Share

Goodby Has Fun With Fruit

[via Agency Spy] Share

Not Just For Crazy Astronauts Anymore

Mens’ underwear is nothing like womens’ underwear. Never has been. This is true for those suffering from incontinence, as well, and Kimberly-Clark–the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share–is emphasizing the difference in its new campaign. They’ve even hired acclaimed […]

Post Shredded Wheat Celebrates Its Sameness

Post internal research has found that Americans are looking for messages that provide assurance and security. “There’s been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly,” said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the […]

Master Your Data Or Be Swept Downstream

Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners. “The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” […]

Alaska Is Flying At Another Lattitude

WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., […]

You Don’t Need To Properly Pronounce “Pierre” To Go There

Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way. Share