Not Your Father’s Creative Execution

Buick’s new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick’s new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, “To create […]

How Many Personal Communications Devices Does One Person Need? I Guess We’ll See On 4/3.

Like A Scene From Easy Rider, But With A Different Outcome

[via Make the Logo Bigger]

Make Sense Of What Doesn’t

Agency: zig, Toronto [via Ads of the World]

These Ads Make Me Happy, And I Bet The Beer Would Too

See the whole campaign in larger sizes. [via Luke Oeth and Josh Leutz]

Spotlight on NW Creative: Washington State Lottery

Traditionally, state lotteries have been allowed to have only one Mega Jackpot game – meaning you’re state is either a Mega Millions state or a Powerball state. That changed on January 31, when Washington’s Lottery introduced Powerball to its portfolio of games, giving Washingtonians access to two multi-state Mega Jackpot games. Agency: Cole & Weber […]

Safe Sex Advocates Look Away

All The Science I Don’t Understand

The Rocket Project, created for Sony by 180/Los Angeles is world’s most literal product launch. Eight high school science students are being given Sony VAIO CW series laptops to design and build a high power rocket. The rocket will be 25 feet tall, weigh over 500 pounds and be capable of reaching the stratosphere. It […]