According to Eleftheria Parpis of Adweek: This 15-second commercial is one of 12 new TV ads to begin running nationally as part of the Fort Worth, Texas-based retailer’s ambitious effort from Butler, Shine, Stern & Partners in Sausalito, Calif., to rebrand itself, at least informally in its marketing materials, with the shorter, presumably friendlier nickname. […]
According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering […]
All Together Now is Budweiser’s new campaign for the Irish market, which is sort of odd, since the spot directed by Chris Palmer is so very Chicago. Here’s what the brand is saying about the shoot itself: This was a remarkably complex shoot as the Chicago metro-rail train had to both follow the usual mass-transit […]
WARNING: You are about to see the worst use of Zydeco music in the history of advertising. I’ve been seeing an updated cut of this spot on local TV channels in Portland over the past few days. Pizza Schmizza is a Portland-area franchise with an illogical name and a strange sense of humor.
“Don’t get angry, get Toshiba” is the new call to action from McCann Erickson Düsseldorf. According to McCann, “Accidents. Theft. Unemployment. No matter what. And your satisfaction is guaranteed.” Find out more at nomatterwhatguarantee.com.
Meme Huffer points to this long form beer ad from Droga5: It’s funny because it abuses all types of men under the banner of inclusiveness. You don’t see that everyday, and even if you did, you wouldn’t normally raise a glass to it.
Levi’s wants you to experience America in its jeans. Like a miner of old, or better yet, like Jack Kerouac and Neil Cassidy experienced America in the 1950s. That’s right, the brand is “On the Road.” See for yourself. Here’s some additional creative from Levi’s new “Go Forth” campaign (the launch of which we addressed […]
Convention and Visitors Bureau advertising tends to be a dry affair, but that’s not the case in Fayetteville, NC–the community adjacent to Fort Bragg. Agency: The Republik, Durham [via Ad Age]