Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. https://youtu.be/9jl15KYg96Y For starters, you don't cast the black guy as the office loafer. In today's post-polite society, this is called what it is—racist bullshit. Brother then makes matters …
The Richards Group Keeps 7UP In the Mix
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It's an interesting twist to take a back seat to spirits, and one that could pay huge dividends. The following recipe videos were made by The Richards Group and the legendary recording artist. Sir Mix-a-Lot said, …
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84 Lumber Opens The Door To Opportunity
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
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Consciousness Comes To Carvertising
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they're $45,000 sleds that you can ride to freedom. https://youtu.be/Ey2SL5kOtnM Volvo's agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it and it becomes a present, you won't be there, you'll be living …
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From Mad Man To Pitch Man
Jon Hamm is a commanding figure in front of the camera. His character "Don Draper" could sell ice to Eskimos. As an actor playing a tax prep pitchman, he's not bad either. There's drama in his delivery, and that's what top tier clients pay out the large dinero for—some sizzle to help them stand out in the crowd of over-produced, say nothing spots (that we're about to see much of during the run-up to Super Bowl …
Corona Will Not Be Served In The White House
Everything is political, including which beer you choose to drink at home and at the bar. With Donald Trump in the White House, this is truer than ever. That's why it makes sense for Corona to take a stand on The Wall. Did you know that Constellation, the largest imported beer company in the U.S., could lose 1.5 million to 2 million consumers if undocumented workers voluntarily leave the U.S. due to heightened …
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Breakfast Eaters Who Eat Chicken Aren’t Crazy
When you're responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants in the area in the next six to ten years. Another way to sell more chicken is to reframe the idea of what's …
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GIPHY Gets Us Good
Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it's your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS https://youtu.be/hEjd1QxggQc The talkshow meets infomercial meets viral video above was directed by Dark …