Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]
[via TV Spot Blog]
Red Tettemer in Philadelphia wanted to convey an “honest, down to earth” look and feel for their client Citadel. So Lewis and his “tube of truth” were born and with them, “an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking.”
According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word “vagina” in the ads, which led the agency back to the editing booth. “It’s very funny because the whole spot is […]
Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, “We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it.” Learn more at IBM’s Smarter Planet microsite.
Agency: RPA/Santa Monica
Hertz’s new “Journey On” campaign was developed by DDB around the idea that “the most important journey is yours.” To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song “Carry On,” which tells the story of her real life journey as an artist. […]
Warren Buffet isn’t shy about saying that he loves to spend money on Geico advertising, because it works. I don’t know if the following “ad” is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak]