I don’t know if this is the best way to sell a new Audi Q5, but it might generate some decent click through.
By now, we’ve all heard the “Intel inside” audio cue about a million times. It’s deeply lodged. Now, a new brand campaign from Venables Bell & Partners takes us inside Intel. Adfreak mentions that Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the “Rock Star” ad above, but I’m not […]
To promote their new tennis racquet the “Speed,” HEAD has teamed up with Serbian tennis champ Novak Djokovic and Berlin-based agency Aimaq Rapp Stolle to create a new online video.
Ad Age is showing a preview of what’s to come from Starbucks and BBDO/New York. Clearly, Starbucks has McDonald’s and Dunkin’ Donuts in their rear view mirror. “We have more traditional mass marketers coming into the coffee category and trying to commoditize it,” Starbucks Chief Marketing Officer Terry Davenport said. “It’s just taking brewed coffee […]
Tails & Company offers well heeled pet owners “unique, upscale products include collars and leashes, bowls, treats, toys, beds, jewelry, home décor and much more – all premium quality, all in one place.” Learn more about the company on their Twitter page.
The Escape Pod’s Vinny Warren on the joy of creating the print ad above: When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing […]
New spot from Doner and Psyop for the UPS Store:
This is a cute commercial, but it’s a category sell. It’s selling the idea of breakfast, not the particular benefits of a Jimmy Dean breakfast. If one buys the premise in the ad, the solution could be toast or apple sauce or what have you. Of course, this kind of thing happens everyday in AdLandia, […]
[New work from Ogilvy&Mather/Paris via I Believe In Advertising]