Capturing The Drama Inherent In Gambling

Independent WONGDOODY debuts its latest international TV and print campaign for online poker site Full Tilt Poker. According to the agency, the message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, fuels the work. TV spots were directed by Academy Award-winning documentarian Errol Morris (“The Fog […]

Data, Beautifully Visualized, By Ogilvy and IBM

IBM is running several of its “Smarter Planet” spots during the Masters, right now. James Frost, director of the popular music video clip “House of Cards” by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM–like HP, Apple and Microsoft–is one of the […]

ESPN Kickin’ It In South Africa

The 2010 World Cup is being held in South Africa and ESPN, with the help of Wieden + Kennedy/NY and director Lance Acord are playing up the historical impact of the event. The backdrop for the spot is the prison on Robben Island where political prisoners, including Nelson Mandela, were kept in isolation for 30 […]

Push Back From The Screen And Play

The YMCA and TBWA\Vancouver wants to know why we prefer iPods to conversation? Why we have more friends on Facebook than in real life? Over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way […]

Free Your Imagination — Read Books On The Kindle

Spots written and directed by Ithyle Griffiths and Angela Kohler.

Cinderella In March, Scary Stuff

On behalf of vitaminwater’s Revive brand, LA-based sports marketing agency, Zambezi, created three NCAA tourney-themed spots that rely on the star power of actors like Nick Swardson, Kevin Farley, John Farley, and Katrina Bowden. Here’s one of them:

American Craft Beers Soar, Consequently, Imports Lag

Ad Age is running an interview with Heineken’s Chief Marketing Officer, Christian McMahan, about the brand’s move to Euro RSCG–the agency behind “The Most Interesting Man In The World” campaign for Dos Equis–and their new work for the beer in the green bottle. Here’s the part I’d like to go over: We define the Heineken […]

Dr. Pepper Used To Be Famous For This Kind Of Thing

[via TV Spot Blog]