For the first time, Puma has underwear, excuse me, “bodywear,” to sell. With the help of Droga5, Puma found a way to show it off with a twist. The PUMA Index is a web and iPhone application that tracks global stocks. As stocks go down, PUMA Index models shed layers of clothing, undressing all the […]
RBC Royal Bank and Toronto International Film Fest are conducting an Emerging Filmmakers Competition where 25 filmmakers are asked to develop a 3-4 minute short film. This year’s theme is water. The top five films will be judged during the 2010 Festival by online voters and an official jury. To promote the competition, RBC and […]
Toby Barlow and Team Detroit nailed it with this Dennis Leary-narrated Ford F-150 spot that sells smarts and power in the same package. The spot is actually 10 months old, but is being aired again now that NFL football is back on the tube. Works for me. Here’s hoping it also works for Ford.
Question: Did Bobby Bowden, Florida State and the NCAA approve this ad? Question: Where’s the 1-800 number to place an order for one of these grills? Question: Why are the dudes in blue using an opposing team’s grill? Here’s what we do know: The one-of-a-kind Bobby Bowden replica grill featured in the spot is part […]
Colle+McVoy is out with new work for Caribou Coffee today. The campaign stars a wisecracking pumpkin and dimwitted gourd in “The Autumn Adventures of Jack & Gourdo.” The spots, five in all, are playing on Caribou Coffee’s YouTube channel. Colle+McVoy collaborated with Minneapolis-based Puny Entertainment, the animation team behind the hit Nickelodeon show Yo Gabba […]
[via Ads of the World]
According to Ad Age, University of Phoenix spent $134 million on measured media last year. The school also inked a $154 million deal for naming rights at the NFL stadium near its Phoenix headquarters in 2006. Yet, the brand continues to be ill defined, claims the trade mag. Pereira & O’Dell, a fancy new San […]
The Denver Egotist is featuring new work for Louisville, CO-based Pearl Izumi created by Minneapolis agency Pocket Hercules. But I prefer this older work, also from Pocket Hercules:
Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com. Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.