Ken Wheaton of Ad Age brought the following spot from Hungry Howie’s to my attention. On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states. Of course, there’s nothing new about an agency making spots for a client that in turn makes fun of agency […]
Product features are nice and shiny, but benefits drive trial and purchase. For instance, a golf club manufacturer could go on and on about the rightness of their clubs. Or they could tell you their clubs will help you play better, guaranteed. That’s the path Golfsmith in Austin, Tex. is taking. Matt Corey, SVP/ marketing […]
It seems to me that every local agency wants a local bank as an account, and the chance to make TV for them. YouTube is certainly overflowing with the results… Clearly, local banks make their spots on the cheap. You can see from the spots above where the production quality is–or is not–and you can […]
Keystone Light has a new spokesdude in Keith Stone. Exhibit A from Saatchi & Saatchi/New York: [via Rebecca Cullers at Adfreak]
Kimberly-Clark’s Depend brand is out with a new campaign, “People Know,” from JWT/NY that spotlights the everyday achievements of everyday people, incontinence be damned. Previously on AdPulp: Not Just For Crazy Astronauts Anymore
RPA in Santa Monica is out with a new spot to promote Honda’s sponsorship of the National Hockey League, just in time for the NHL playoffs. Shot in Minneapolis, “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players appear in the spot: Pat LaFontaine, Mike Richter, and Neal […]
Young & Rubicam/NY created these mildly offensive ads for VH1 in Latin America.
Xcel Energy’s new campaign from Vladimir Jones is focused on the company’s customers and their priorities, like cost savings. Learn more at ResponsibleByNature.com.