M&C Saatchi’s new spot for ANZ makes its singular point well understood–typical bankers are hard to pin down. Of course, this spot also resonates in that duplicitous bankers need to be chased through the streets today.
Have you noticed how the use of animation is on the rise? Maybe we need escapist dream world’s to soothe us today. Or maybe the technology is just to sweet to turn away from. Agency: Cole & Weber United/Seattle Directors: FX & Mat of Nexus Productions
The iconic “How to Speak Australian” campaign originally created in 1994 by Agnotti, Thomas, Hedge and last seen on air in 2006 is back care of Digitas/Chicago. The agency shot seven :15 spots, the first three of which launch this week.
In an effort to draw businesses to the Silver State, Nevada Development Authority is on the offensive against its neighbor to the west. Alana Semuels of Los Angeles Times reports: California has battled such negative perceptions for years. But its huge consumer base, great weather and dynamic entrepreneurial culture have kept many businesses anchored here. […]
Even in less that perfect weather, t’s a beautiful day for a drive when you own a new Crossover 3008 from Peugeot. When I first saw this spot, I thought the audio was from Radiohead, but it’s not. The song is called “Beautiful Day,” and it’s performed by a group from Belgium called Venus. Agency: […]
Quaker City Mercantile (the Philadelphia agency formerly known as Gyro Worldwide) has been busy reinvigorating the Narragansett Beer brand. Given the brand’s rich history in New England, it made sense to mine the archives and that’s what QCM did. Using original ‘Gansett commercials from the 1950s that featured husband and wife comedy duo Mike Nichols […]
According to Eleftheria Parpis of Adweek: This 15-second commercial is one of 12 new TV ads to begin running nationally as part of the Fort Worth, Texas-based retailer’s ambitious effort from Butler, Shine, Stern & Partners in Sausalito, Calif., to rebrand itself, at least informally in its marketing materials, with the shorter, presumably friendlier nickname. […]
According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering […]