Restrictions Apply

Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They’re also the team that’s responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it’s actually a real commercial for a real client with real boats for sale–a fact which makes this spot richer than […]

Product Possibly Overshadowed By “F” Word

Agency: Woods Witt Dealy & Sons Share

Fake Detergent Helps Sell Real Soobies

Agency: Carmichael Lynch [via BrandFreak] Share

White Noise

Why did Fallon/London got to Seydisfjordur, a small village in Iceland, and fill it with speakers that played music from the likes of Death In Vegas, Bob Dylan and the Guillemots? To make a short film, of course. “Believe in superior sound experiences,” Sony says. Okay, I will. [via Creative Review] Share

Progresso, Your Soup May Be Too Good

Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post’s Out to Launch] Share

Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180’s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of […]

What A Waste

Last week we brought your attention to Yahoo’s creatively challenged $100 million ad push. Here’s the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we’ve all seen a thousand times before. By showing us a world of diversity, we are meant to […]

Yankees Suck

Okay. We have a winner. Nicely done, Arnold. [via The Denver Egotist] Share

“Nature Boy” And The Lottery – A Perfect Tag Team

Ric Flair of Charlotte, NC, also known as “The Nature Boy,” is one of the most well known professional wrestlers in the world and a a 16-time World Heavyweight Champion. I’m sure he’ll be a winner for the Tar Heel state’s lottery, as well. [via YesButNoButYes] Share

Skating Through London And Other Shorts

Welcome to Optimism is sharing a “small selection” of videos prepared by WK London for Nokia’s world conference in Stuttgart earlier this month. Here’s one: Share