Food advertising is typically at its best when it serves up a healthy dish of appetite appeal. When an ad has appetite appeal, it will entice a hungry person to drop what they’re doing and eat. Appetite appeal means making the food the hero of the spot. Let's watch these three commercials with appetite appeal in mind. https://youtu.be/D-gGI_G6DJk Agency: The Many https://youtu.be/OV6biPrIjzI Agency: …
War in Ukraine Leads Western Firms to Close the Door on Russia
Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …
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Please Select Gold or Oil
Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …
Freedom Deniers Lose Their Star
The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization. The Human Rights …
Willie Nelson Wears Sketchers, And It’s Perfectly Legal
Willie Nelson is a funny man. The brand team at Sketchers thankfully recognizes this and created a commercial that highlights Mr. Nelson's dry wit. The legendary recording artist appears in two new Skechers commercials, both filmed on his Luck Ranch in Spicewood, Texas. https://youtu.be/yLniw4PvLj8 “Willie Nelson is an American icon whose appeal knows no boundaries and a perfect fit for our new global …
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Travelers to Texas Get Salty In New Travel and Tourism Campaign
Whatever you're interested in, there's plenty to go around in Texas, and this fact of life helps to create an environment where Texans are naturally welcoming, fun, and generous people. Visitors to the state, on the other hand, may bring their neuroses and attitudes with them. To inquiring minds, they may even say, "This is our trip to Texas. Go get your own." https://youtu.be/arubjSzZ5mg “Texas offers …
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Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture
Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. Sin importar quién gane el partido de hoy, el aguacate producido en Michoacán es …
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Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory)
The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super Bowl advertising. Is it worth all the money to pay the celebrities to appear in the ads, the ad …
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Doja Cat Rocks The Bell
This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem "Celebrity Skin" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https://youtu.be/_9JLZajQ8zQ Set to air during the fourth quarter, "The Grande Escape'' is an epic story of liberation from conformity, according to the brand's press …
Pringles Were Not Made for You, You Were Made for Pringles
Packaged goods advertising is often mind-numbing. So, imagine everyone's surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes 'self-absorbed' to a saltier place. But it's fun, so let's watch. https://youtu.be/0Lg0vCuoc4I Pringles worked with London-based advertising agency Grey/UK on the activation. Christopher …
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