When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]
David Gianatasio of Adfreak is not a fan of Goodby’s new work for eBay. eBay crested during Web 1.0, and this effort seems hell-bent on delivering old-hat, mostly unfunny schtick from a who’s-who of cable-comedy refugees in set-ups that go nowhere. That’s kind of harsh, although I can see his point.
According to Adfreak, AMV BBDO didn’t take many short cuts for this new Guinness ad, called “World,” which breaks today in the U.K. The agency shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots […]
“What if technology could make you feel…more human?” That’s the question being posed by Sony VAIO Latin America. Shot on location in São Paulo, the commercial was directed by Bia Flecha of Brasileira Filmes. Ignited of El Segundo, Calif. is the agency on the account.
I kind of like this spot for Richmond Sausages, but not as much as I like AdLand Suit’s response to it. Richmond make almost-sausages for Bastards that used not to be Bastards and would like to be ineffectual Not-Bastards again. And so it is with great pleasure that I invite everybody involved in making both […]
Southern Comfort is going back to its roots. Specifically, to its creation story in 1874 when New Orleans bartender, M.W. Heron, concocted the recipe. It’s a smart move for SoCo to put New Orleans front and center in their new campaign from Arnold Worldwide. The Crescent City is an easy sell. It’s America’s “other.” A […]
The Ad Store delivers for Jimmy John’s. In a category dominated by lame product attribute pitches, finally someone steps up and out. [via AdFreak]