According to Ad Age, University of Phoenix spent $134 million on measured media last year. The school also inked a $154 million deal for naming rights at the NFL stadium near its Phoenix headquarters in 2006. Yet, the brand continues to be ill defined, claims the trade mag. Pereira & O’Dell, a fancy new San […]
The Denver Egotist is featuring new work for Louisville, CO-based Pearl Izumi created by Minneapolis agency Pocket Hercules. But I prefer this older work, also from Pocket Hercules:
Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com. Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.
Three Olives Vodka is launching its first-ever television campaign on Monday. The spots will air on top cable channels including BRAVO and E!, and will be supplemented by major online buys like TMZ and Perez Hilton. Agency: Agent 16/New York
Tim Surette of TV.com seems to enjoy (or at least respect) the raw honesty of cable channel, The CW. CW, you’re a breath of fresh air in the broadcast television industry. While other networks pretend to be things they aren’t, you’re like a 300-pound woman in a tubetop with her thong sticking out — you […]
Chicago’s Sol Design teamed up with Gertrude (another ad agency with a funny name) to bring back a limited edition line of sneaks from L.A. Gear. Find out more at The Battle for the 2008ies.
M&C Saatchi’s new spot for ANZ makes its singular point well understood–typical bankers are hard to pin down. Of course, this spot also resonates in that duplicitous bankers need to be chased through the streets today.
Have you noticed how the use of animation is on the rise? Maybe we need escapist dream world’s to soothe us today. Or maybe the technology is just to sweet to turn away from. Agency: Cole & Weber United/Seattle Directors: FX & Mat of Nexus Productions