Progresso, Your Soup May Be Too Good

Product glorification by Saatchi & Saatchi New York. Ads directed by Jim Jenkins from O Positive. [via Media Post’s Out to Launch] Share

Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180’s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of […]

What A Waste

Last week we brought your attention to Yahoo’s creatively challenged $100 million ad push. Here’s the TV piece of the new You-centric campaign: Sadly, this ad looks like any number of credit card or soft drink ads we’ve all seen a thousand times before. By showing us a world of diversity, we are meant to […]

Yankees Suck

Okay. We have a winner. Nicely done, Arnold. [via The Denver Egotist] Share

“Nature Boy” And The Lottery – A Perfect Tag Team

Ric Flair of Charlotte, NC, also known as “The Nature Boy,” is one of the most well known professional wrestlers in the world and a a 16-time World Heavyweight Champion. I’m sure he’ll be a winner for the Tar Heel state’s lottery, as well. [via YesButNoButYes] Share

Skating Through London And Other Shorts

Welcome to Optimism is sharing a “small selection” of videos prepared by WK London for Nokia’s world conference in Stuttgart earlier this month. Here’s one: Share

I’m Surprised That Poor Taste Sells Good Taste

Mr. Sub has a promise to make to Canadians. When it comes to the quality of their subs, you’ll never get an unfortunate surprise. “The insight for this campaign about ‘no surprises’ comes right out of the product itself,” says Gary Watson, Co-Creative Director at Bos, Toronto. Huh? We’re consistent is the best Mr. Sub […]

Stuck In The Airport? SNUS.

According to The New York Times, other headlines in this new campaign from Quaker City Mercantile in Philadelphia, include “sweaty outdoor festival friendly,” “extra inning friendly,” “your flight just got canceled friendly,” “ridiculously long conference call friendly” and “fancy hotel friendly.” It occurs to me that people who encounter these ads might not know what’s […]

Crap On A Stick, Cont.

Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it’s terrible. Naturally, Elisa Steele, Yahoo’s EVP & Chief Marketing Officer doesn’t see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It’s […]

Faux Rocker Helps Sell Real Rock & Roll Roller Coaster

Universal, Orlando has a new ride called Hollywood Rip Ride Rockit, which is supported by new Spinal Tap-inspired work from David&Goliath. Share