Vonage Uses Crazy Street Person To Advance The Cause of Generosity

Vonage _ Crazy Generous

Vonage isn’t your father’s mobile phone carrier. To prove it, the brand has enlisted a new Chief Generosity Officer, and taken a page from Geico’s caveman in the process. This is JWT’s first work for the brand. What do you think? Will the above philosopher of the people help educate mobile phone users about the […]

Every Runner Has A Reason, And Every Dick’s Sporting Goods Has Running Shoes

Running Gear - Shoes, Clothes & Accessories | Dick_s Sporting Goods

DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR. Share

“Momma’s Gotta Shop” Is Not An Idea, It’s A Customer Insight

Overstock.com - My Hero _30 - YouTube

Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then […]

The Little Black Cookie Now Filled With Wonder

Oreo - WONDERFILLED

Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative […]

Cotton Cozies Up To Soap Star Turned Country Singer Hayden Panettiere

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Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber. No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy. Okay, on to the spot. Does it make you want […]

Heidi Klum Is A Smoking Hot Mama Who Eats Burgers With The Boys

Here’s to you, Mrs. Robinson. This new spot from 72andsunny debuted on Mad Men last night. The Graduate, starring Anne Bancroft and Dustin Hoffman debuted in 1967. Previously on AdPulp: Giving Young Hungry Guys What They Want and Internet Hotties To Sling Burgers Share

Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse)

Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn’t a cat, he’s a Wolfdog. If he was a Tigercat, that would be too obvious, pandering even. But a Wolfdog, a Wolfdog has legs. Oh, and like ETrade’s talking […]

Hire A Copywriter Next Time

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Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do? Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering. Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you […]

Now, He’s Delicately Placing The Gouda

Burger King, where taste is king, would like to entice you with highlights from its morning menu — Arabica coffee for 25 cents and a Gouda Bacon Sandwich. The new product-focused spots from newly named lead agency on the account, Mother New York, are “borderline corny,” according to Adweek. Charlie Hopper, a principal at Young […]

People Prompted To Drink More Pepsi, Drink More Pepsi

Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for […]