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Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do? Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering. Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you […]

Now, He’s Delicately Placing The Gouda

Burger King, where taste is king, would like to entice you with highlights from its morning menu — Arabica coffee for 25 cents and a Gouda Bacon Sandwich. The new product-focused spots from newly named lead agency on the account, Mother New York, are “borderline corny,” according to Adweek. Charlie Hopper, a principal at Young […]

People Prompted To Drink More Pepsi, Drink More Pepsi

Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for […]

Five Super Bowl Commercials Worth Revisiting

I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. […]

People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

You’re Not A Suburban Mom, You’re A Waif In A Designer Dress

Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer’s post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target’s PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, […]

Vagina, Vagina, Vagina … There, Kotex Said It

Who wants to work on diapers? Or tampons? No one, right? This may be changing, thanks to a brave new campaign from Kimberly-Clark and Organic and O&M. In this new effort from the Kotex brand, young ladies are encouraged to speak freely about their vaginas and ask vagina-related questions. Sans stigma. There’s an element of […]

Smart Phone App Turns To TV For New Users

We don’t see many TV spots for smart phone Apps. But here’s one from Zite, “the intelligent magazine App, you make your own.” Sadly, Zite didn’t give us much to love here, but for people currently using Flipboard, this spot might raise an eyebrow. And let’s face it, the App is free. It’s not hard […]

Chip Kelly’s Ducks Are Like Chocolate And Peanut Butter

Context is king. Content is queen. I’m cool with that, as long a content is still on the thrown. Reese’s, for one, knows what I am sayin’… Naturally, this :15-second spot plays during college football on Saturday afternoons, and it is a reference to not settling for just one point after a score, when two […]