Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. “Miller Lite, we invented light beer, and you.” An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie […]
Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the […]
Cadillac chose to feature an arrogant white man with questionable values to promote its new electric vehicle. Thankfully, Ford made a much wiser decision. It’s 2014 Ford C-MAX is introduced in the following video by Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group in Detroit. “We’re crazy entrepreneurs trying to make […]
Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp. This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill […]
I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can’t support the agency’s current work for DQ. “At Dairy Queen, we don’t make fast food. This is fan food,” the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that […]
Lottery ads typically employ humor, when they’re well made that is. David&Goliath chose to go another way with this new holiday themed ad for the California Lottery. There’s no lady jumping out of a cake with an oversized check here. Instead, the work strives to remind people that small gestures, like giving scratch tickets can […]
According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com.