DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR.
Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then […]
Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night. The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City. According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative […]
Here’s to you, Mrs. Robinson. This new spot from 72andsunny debuted on Mad Men last night. The Graduate, starring Anne Bancroft and Dustin Hoffman debuted in 1967. Previously on AdPulp: Giving Young Hungry Guys What They Want and Internet Hotties To Sling Burgers
Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn’t a cat, he’s a Wolfdog. If he was a Tigercat, that would be too obvious, pandering even. But a Wolfdog, a Wolfdog has legs. Oh, and like ETrade’s talking […]
Iconic brands with money to burn ought not to miss the ball completely. But sometimes they do. What’re you gonna do? Take McDonald’s recent effort to introduce the public to Fish McBites, a new menu offering. Fish McBites are made of Marine Stewardship Council-certified sustainable Alaska pollock. That’s news that needs some ‘splainin’. Wouldn’t you […]
Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for […]
I am not an ad critic, but I play one on the Internets; ergo, you are no doubt chomping at the bit for my report on last night’s Adverganza. Sorry to keep you waiting… WORST IDEA WITH THE BEST EXECUTION: VW BEST SOCIAL MEDIA EXTENSION: OREO See how cookies v. cream plays out on Instagram. […]