SONIC Puts Its Chin On The Line

SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Starbucks Dials Up The Appetite Appeal

There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking.

Reduce Risk of Financial Ruin, Check Your Broker With Broker Check

Suzie went to college. Somehow she graduated in four years and landed a job in the city. Now, for the first time, she has money to burn invest. Will Suzie click to invest? Countless millions of dollars have been spent by online brokerages to help convince Suzie that a “do it yourself” strategy is the […]

Hot Dog, It’s Time To Grill

It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]

Legal Sea Foods Converts The Masses To Pescatarianism

Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing […]

Eat Like A Shark. #JAWSomeJerky

Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Max Greenfield Is Lovin’ It, But He May Be Alone In That

Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]