Muscle Up The Strength To Save A Bro

Last year, when “Bros” needed saving, Organic Valley and its agency Humanaut was up to the task. It’s a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to and […]

Summer Will Be So Great With Cotton #CoolerInCotton


Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […]

In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results


Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]

Dreyer’s Is The Official Ice Cream Of Inclusiveness


Dreyer’s, now owned by Nestlé, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners […]

SONIC Puts Its Chin On The Line


SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter


Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Starbucks Dials Up The Appetite Appeal


There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking.