Max Greenfield Is Lovin’ It, But He May Be Alone In That

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Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

Hephaestus’ Helpful Hammer Delivers The Go-GURT

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Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]

Dime Store Cowboys Ride Again

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For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That’s the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women […]

Sunny D Dips Into Its Archives, Delivers Fresh Spot

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When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]

Tillamook and 72andsunny Do Dairy Right

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Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

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Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

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Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]

Discover the Especial

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The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […]

“How To Tie Your Boat Shoes” c/o Sperry Topsider

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“Everybody will start to cheer when you put on your sailing shoes.” –Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school […]