In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results

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Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]

Dreyer’s Is The Official Ice Cream Of Inclusiveness

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Dreyer’s, now owned by NestlĂ©, was founded when an ice cream maker (William Dreyer) and a candy maker (Joseph Edy) came together in 1928. In one way or another, the brand has been celebrating togetherness ever since (said the planner to the creative team). What does togetherness look like today? When Goodby Silverstein & Partners […]

SONIC Puts Its Chin On The Line

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SONIC is out with a new social media campaign from Goodby Silverstein & Partners. The new #AmazeYourMouth campaign benefits from the comedic talent of SONIC’s iconic Two Guys, Peter Grosz and T.J. Jagodowski, along with John Lutz of 30 Rock and Second City stars Chelsea Devantez and Carisa Barreca. In addition, SONIC partnered with Vine […]

Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

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Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]

Starbucks Dials Up The Appetite Appeal

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There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking.

Reduce Risk of Financial Ruin, Check Your Broker With Broker Check

Broker Check

Suzie went to college. Somehow she graduated in four years and landed a job in the city. Now, for the first time, she has money to burn invest. Will Suzie click to invest? Countless millions of dollars have been spent by online brokerages to help convince Suzie that a “do it yourself” strategy is the […]

Hot Dog, It’s Time To Grill

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It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […]