Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle

America's fish fry

Long John Silver’s, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal. Personally, […]

Two New Commercials Use Anti-Digital Sentiments To Sell Things

get off your gas and grill

Let’s make fun of digital culture, shall we? It’s certainly an easy target. Post by AdPulp.   With barbeque season upon us, Kingsford Charcoal is launching a new campaign with the aggressive tagline “Get Off Your Gas.” The work was created by DDB California, which neatly showcases the contrast between the self-indulgent, smartphone obsessed and […]

Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful

▶ Love Every Mouthful_ Chicken - YouTube

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack. Because, it’s fantastic! Post by AdPulp. Advertising that makes you want to shop, and want to buy is all too rare. […]

The Last Brief You’ll Ever Need

Dave Grohl: “Why can’t it always be this easy?” Paul McCartney: “It is.” From the film Sound City Fellow Creatives, your suspicions are correct. Despite all the PowerPoint decks, hours-long strategy sessions and touchy-feely tortured logic masquerading as valuable insight you’re forced to sift through every day just to make sense of your newest banner […]