Shop Your Screens For Bruise Free Cyber Monday Deals

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Today is Cyber Monday. Online sales could reach $2 billion today, but that figure is but a tenth of the revenue earned by traditional brick-and-mortar store sales on Black Friday. Walmart alone said it sold 2 million TVs during its Black Friday sales this year. The retailer also sold 2.8 million towels, 1.9 million dolls, […]

“Momma’s Gotta Shop” Is Not An Idea, It’s A Customer Insight

Overstock.com - My Hero _30 - YouTube

Overstock.com is a price play, and we all know how enticing low prices can be. It’s nectar to the price-conscious shopper. Even so, I find the following commercial off-putting. Take a look: Momma’s gotta shop. Really? Well sure, if the family is to be housed, clothed, fed, transported to and fro and so on, then […]

Hey Buddy, Your Personality Is Showing

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As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they’re told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do […]

Too Many Opinions? Let Me Tell You What I Think About That.

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Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

Some Selective Words For Microsoft

Bah, humbug! “Windows gives me the family, nature never could.” You’re kidding me. That’s your line? Also, riddle me this Microsoft Porter & Bogusky, “the cloud” is now a branded term that Microsoft owns? For the non-geeks in the audience “cloud computing” is an industry-wide term used to describe decentralized computing made available by hosted […]

Crap On A Stick, Cont.

Why, why, why? Yahoo! is launching a new ad campaign and from the looks of it, it’s terrible. Naturally, Elisa Steele, Yahoo’s EVP & Chief Marketing Officer doesn’t see it that way. She ill-advisedly tries to sell her shit kabons on Yodel Anecdotal, a company blog. This is much more than an advertising campaign. It’s […]

Crap On A Stick, Cont.

As you know, we like to give out specially made awards to deserving ads. The Bud Light ad above is the lucky recipient of AdPulp’s Most Creative Use of a Bassett Hound In A Beer Ad. Congrats to all involved! Share

When Used Wisely, Words Are Powerful.

Since when are taglines the most horrid part of already bad advertising? I don’t know the answer to that, but I do know I’m looking at two lines that are in contention for AdPulp’s new “Crap on a Stick” award. Wal-Mart — Save Money. Live Better. Sears — Life. Well Spent. Yes, yes, I get […]