Winner of “The Best Copy I’ve Seen In An Ad Today” Contest

Congrats to Bryan Judkins, ACD/Copywriter of Young & Laramore. [via 10ad]

Home of Lawyers, Guns and Money

Steven Dubner, author of Freakonomics, is encouraging people to write new six-word mottos for the United States of America. Here are some of the results: A Billion Dollars Makes You President Hubris: it’s not just for Greeks! All your oil belong to us Intelligently designed to constantly evolve Totally oblivious to our own failure I […]

Total Dis’

Do you notice anything strange in this bit from the Arts section of today’s New York Times? A few (striking) writers have returned to gigs they had hoped to forget: waiting tables, bartending, copywriting, tutoring. Some who began as performers have returned to the grind of auditioning for commercials. That’s right, copywriting is just one […]

New Age Philosophy Tapped for New Bank Campaign

“Chase What Matters” are words I might respond to in the right setting. Like at a family dinner. Or at a meeting with my guru. But “Chase What Matters as long as it leads to more money flowing through the bank” is what this says. [via The New York Times]

B.T.W. Buy It Here Now for $39.95

Are “real” journalist’s capable of writing moving ad copy? I say, yes. And Virginia Heffernan of The New York Times is my proof. Let’s watch her role with this lurid product description… Our redeemer is Scrivener, the independently produced word-processing program of the aspiring novelist Keith Blount, a Londoner who taught himself code and graphic […]

There’s Little Value In An Obtuse Headline

Copy On The Ropes

“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.” -Howard Gossage Axmith McIntyre Wicht copywriter and creative director, Brian Howlett, penned a piece for the July issue of Communication Arts that argues copy is dead. The war, you see, is long past lost. […]