SEO Tutorial For Copywriters: Headlines That Please The ‘Bots, Reach The People

For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]

When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]

Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.

Diesel wants you to be stupid. Seriously. Here’s a bit of their stupid manifesto: Be stupid. What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. […]

In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place

Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here’s Othmer on why he chose to write a book on […]

You May Not Know Them By Name, But You Know Their Work

Modern Copywriter is a new site from Jason Siciliano that celebrates the work of “fabulous copywriters,” which he describes as “gentle souls in a rough biz.” Some of the copywriters he’s featured thus far include Janet Champ, Brooks Jackson, Bryan Karr, Gilberto MuiƱos, Kash Sree, Sam Pond and Nick Driggs. Each entry on the site […]

“Defy The No” And Other Rumblings

Sally Hogshead has collected some of her “recent tweets, online posts, random mumblings, little ditties–that sort of thing” for your benefit and hers. She adds, “feel free to print, post, or plagiarize to your heart’s content.”

Spotlight On NW Creative: Ben’s Cork Cards

Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben’s case it’s not just a business card that he hands out. Rather, it’s a hand-made statement about his DIY ethos, his willingness to get his hands dirty […]

Wieden Refugee Stays In Portland, Finds New Home

Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to “unpack his Adidas” and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes […]