“Let’s be honest, no one ever wished for a smaller holiday gift,” is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc.
I love the copywriting on display in these Ally Bank ads from BBH/New York.
General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]
CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge. The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners. Interestingly, this is not a consumer generated content contest. It’s a contest for agencies and brands. […]
Writing on his agency’s blog, Red C creative director, Julian Gratton, suggests that copywriters practice their craft on eBay. You see it has suddenly dawned on me what a great place eBay is to sharpen copywriting skills. Why? Well eBay allows you to pick any object that you don’t want from around your home (or […]
Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, “Why is HBO so damn good at what they do?” Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find […]