In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place

Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here’s Othmer on why he chose to write a book on […]

You May Not Know Them By Name, But You Know Their Work

Modern Copywriter is a new site from Jason Siciliano that celebrates the work of “fabulous copywriters,” which he describes as “gentle souls in a rough biz.” Some of the copywriters he’s featured thus far include Janet Champ, Brooks Jackson, Bryan Karr, Gilberto Muiños, Kash Sree, Sam Pond and Nick Driggs. Each entry on the site […]

“Defy The No” And Other Rumblings

Sally Hogshead has collected some of her “recent tweets, online posts, random mumblings, little ditties–that sort of thing” for your benefit and hers. She adds, “feel free to print, post, or plagiarize to your heart’s content.” Share

Spotlight On NW Creative: Ben’s Cork Cards

Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben’s case it’s not just a business card that he hands out. Rather, it’s a hand-made statement about his DIY ethos, his willingness to get his hands dirty […]

Wieden Refugee Stays In Portland, Finds New Home

Copywriter, Nick Carter, used to work at Wieden + Kennedy. Then the day came for him to “unpack his Adidas” and move across town to ID Branding. Carter explains some of his motivations: Since I read this book, read for the first time writing that spins beauty from air as if magic was easy, makes […]

Good Enough Rarely Is

Tenfold Collective in Longmont, Colorado is out with a new self-promo campaign that pokes and prods potential customers in a friendly but serious way. “As a design firm that works with small businesses and non-profits, we often encounter clients who aren’t happy with their logo, web site, or brochure,” says Josh Emrich, principal in the […]

Willis Tower? That’s Like Calling Deep Dish “Cheezy Pizza”

The corporate naming game has run amok for years, but the recent name change from “Sears Tower” to “Willis Tower” in Chicago has touched a nerve. Or 96,814 nerves, as the case may be–that’s how many people on Facebook don’t like the idea. Another 48,747 on ItstheSearsTower.com have signed a petition to bring back the […]

Headline Writing Exercize: Tim’s Cascade Style Wasabi Chips

Editor’s note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here Share

Doing “The Bish” Proud

The Escape Pod’s Vinny Warren on the joy of creating the print ad above: When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing […]

Steffan’s Curiously Strong Copy

One of the great things about Steffan Postaer and other top practitioners in the ad biz endeavoring to share on blogs is the series of spontaneous tutorials in “How To Make It In This Business” they periodically (and instinctively) make available. Postaer just offered one on the process he brings to writing ad copy: When […]