All Things Being Equal, Americans Want A Car That Runs Well, Not Deep

General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the […]

Copywriter Turned Filmmaker Turns His Lens On Detroit

Lemonade, Detroit is copywriter and employment activist Eric Proulx’s follow up to Lemonade, a film about advertising professionals who lost their jobs during the economic downturn. “Lemonade, Detroit is a film about the disarming resilience of those who are moving Detroit beyond automobiles into an era of entrepreneurism.” Lemonade: Detroit Trailer from Erik Proulx on […]

Not Having Fun At Work? Make Something!

Chairman and Chief Creative officer of Euro RSCG Chicago, Steffan Posater, has a fancy title, a corner office and big salary. But he makes it a point to stay in touch with his roots. As you may have heard, ad people working in multinational conglomerates aren’t having fun anymore. But Postaer is. Maybe he has […]

Londoners Waiting For A Train Will Read Your Words

CBS Outdoor, in association with Campaign, are celebrating the artistry behind long copy with The London Long Copy Challenge. The competition is to create an Underground poster that is anywhere between 50-200 words, with a message tailored at Londoners. Interestingly, this is not a consumer generated content contest. It’s a contest for agencies and brands. […]

Want A Great Copywriting Medium? Look to eBay

Writing on his agency’s blog, Red C creative director, Julian Gratton, suggests that copywriters practice their craft on eBay. You see it has suddenly dawned on me what a great place eBay is to sharpen copywriting skills. Why? Well eBay allows you to pick any object that you don’t want from around your home (or […]

It’s The Script, Stupid

Given that HBO walked away with 25 Primetime Emmy Awards, the most of any network for the eighth year in a row, last night, it might be a good time to pause and ask, “Why is HBO so damn good at what they do?” Vanity Fair spoke to Michael Lombardo, president, HBO programming, to find […]

SEO Tutorial For Copywriters: Headlines That Please The ‘Bots, Reach The People

For the majority of the time I’ve been producing content for the placement on the Web, I have not cared a click for optimizing my headlines, or body copy, for search. Why? Because I write for people, not machines. Of course, online, you need to please the machines, in order to reach the people. David […]

When Copy And Design Meet In Brooklyn, Magic Happens

Mucca Design in New York really went all “the media is the message” for their client Brooklyn Fare, but it works. [Hat Tip: Cathy Solarana]

Do You Have Denim Needs? Go With The Brand That Turns Stupid On Its Head.

Diesel wants you to be stupid. Seriously. Here’s a bit of their stupid manifesto: Be stupid. What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant. Renzo Rosso is stupid. […]

In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place

Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here’s Othmer on why he chose to write a book on […]