The Idea Writers by Creativity editor Teressa Iezzi is a celebration of the copywriter’s role advertising and popular culture. In her chapter “Digital Is Not A Channel” Iezzi discusses how the post-digital copywriter is a creator of ideas, a master of craft, a conversationalist and more. Describing how much more complex the job is today [...]
David Droga Defends The Words, And The Wordsmiths
June 13, 2011 By 1 Comment
Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas [...]
Stop Walking On Eggshells
April 28, 2011 By 9 Comments
In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected [...]
Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program
April 27, 2011 By Leave a Comment
Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential [...]
Test This Headline. Or: Copy Testing Is Coming To The Web.
February 27, 2011 By Leave a Comment
This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars [...]
Lexus Makes Awesome Cars, But These Ads Are Tone Deaf
December 22, 2010 By Leave a Comment
“Let’s be honest, no one ever wished for a smaller holiday gift,” is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc.
You Spent Eight Days Lost At Sea
December 10, 2010 By Leave a Comment
I love the copywriting on display in these Ally Bank ads from BBH/New York.
All Things Being Equal, Americans Want A Car That Runs Well, Not Deep
October 25, 2010 By Leave a Comment
General Motors will promote its Chevrolet brand with a new marketing theme, “Chevy runs deep,” aimed at representing the history of the brand while showcasing new products. According to Detroit Free Press: GM made the ads with Goodby, Silverstein & Partners, which won the Chevrolet account in May and is opening an office in the [...]
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