Strangers In A Strange Adland

40 Strangest Agency Names, and Where They Came From | Adweek

David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley […]

Our Cooks Don’t Make Nuggets, They Just Deep Fry Them

Popcorn Chicken. Now there’s an invention. “Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.” Does KFC really have the credibility needed to make a quality claim? Share

Note To Self And A Reminder To Copywriters Everywhere: Dust Off That Unfinished Manuscript

image from Gatsby

Nate Hopper at The Awl has put together a nice piece on authors who were once copywriters. “We keep you clean in Muscatine,” was one of F. Scott Fitzgerald’s better lines for a steam cleaner in Iowa. Salman Rushdie wrote, “Look into the Mirror tomorrow—you’ll like what you see,” for The Daily Mirror. Dorothy Sayers […]

Advertising Rock Stars, A.K.A. Copywriters

The Idea Writers by Creativity editor Teressa Iezzi is a celebration of the copywriter’s role advertising and popular culture. In her chapter “Digital Is Not A Channel” Iezzi discusses how the post-digital copywriter is a creator of ideas, a master of craft, a conversationalist and more. Describing how much more complex the job is today […]

One Word After The Other

Author and copywriter Ty Hutchinson, is featuring a guest post on his blog by mystery writer Chris Knopf, who is also a copywriter and CEO Mintz & Hoke. Asked if being a copywriter is an advantage to the fiction writer, Knopf replies: The greatest challenge every writer faces is the blank page. Something has to […]

David Droga Defends The Words, And The Wordsmiths

Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas […]

Stop Walking On Eggshells

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In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected […]

Dropbox Is Textbook: Great Product, Spot On Brand Identity And An Awesome Rewards Program

Dropbox Simplify your life

Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]

Test This Headline. Or: Copy Testing Is Coming To The Web.

This week’s Ad Age focuses on digital, and shows how old-school copy testing is coming to the web: “A home-page takeover on Yahoo can cost a million dollars a day,” [ARSgroup CEO Jeff Cox] said. “The traditional thing with digital was if it’s not working, we’ll take it down. When you drop a million dollars […]