Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.” Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. […]
Popcorn Chicken. Now there’s an invention. “Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.” Does KFC really have the credibility needed to make a quality claim?
Writing in The Wall Street Journal, Chairman of Droga5, David Droga, offers a spirited defense of the art of copywriting: Today, the glamour of the “Mad Men”-era is long gone, but great copywriting is still very much a core part of the gig. We live in an age of wild media clutter, and big ideas […]
In a case of bad timing, Backcountry.com sent this email solicitation yesterday–a day when tornadoes ravaged communities in Alabama: Today, the online retailer is sorry and busy backpedaling. Dear (insert customer’s name), We messed up. Yesterday, as the people of Alabama dealt with the devastating aftermath of an intensely damaging and life-taking tornado, we neglected […]
Dropbox is growing like crazy–they went from 4 million to 25 million members in just over one year–because the cloud-based storage company provides exactly what people need, and they do it in a no-nonsense manner that people relate to and appreciate. According to Fast Company, Dropbox isn’t interested in demonstrating the brilliant and endless potential […]