Could you imagine laboring over a piece of copy the way old-timers like Howard Gossage did? And if you did, what would your current clients do to it after you sent a draft to them? Thanks to these internet tubes, people everywhere are writing, all the time. Or at least, they’re typing. Has all this [...]
We’re both in the brand identity game. So, let’s put our heads together on this. The Internet needs an identity refresh. Please understand that this is #probono work, since there is no real client and no one to bill. We all own the Internet, right? It’s a community garden and thus our undertaking to improve [...]
Naming is tough. You end up with one word out of the hundreds or thousands of possibilities on the wall. And if a committee had anything to do with it, the one word chosen is likely to be stupid, or at best uninspired. Such is the case with this new made up word: Mondelez. According [...]
Copywriters have screenplays in their drawer, up their sleeve and on their mind. It’s just the way it is. Some writers never go anywhere with their day dreams, others move to Hollywood and through a special blend of luck, talent and sheer will, manage to see their ideas turned into multi-million dollar productions. Some, like [...]
Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.” Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. [...]
PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as [...]
David Griner of Adweek’s blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I’m thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley [...]
Popcorn Chicken. Now there’s an invention. “Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.” Does KFC really have the credibility needed to make a quality claim?
Nate Hopper at The Awl has put together a nice piece on authors who were once copywriters. “We keep you clean in Muscatine,” was one of F. Scott Fitzgerald’s better lines for a steam cleaner in Iowa. Salman Rushdie wrote, “Look into the Mirror tomorrow—you’ll like what you see,” for The Daily Mirror. Dorothy Sayers [...]
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