Summer Will Be So Great With Cotton #CoolerInCotton


Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […]

Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain


Do you feel that people around you are polite, but in a weirdly dismissive way? It’s okay, we all do. I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic […]

Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American

cheese un-american

Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […]

Matt Anderson Is A Writer At The Helm


“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here […]

Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site


I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear. There’s much worth listening to here and much of it is regional, so this is our […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

Print Advertising From Century Link Leaves Much To Be Desired

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Are Copywriters Just Authors In Hiding?

chevy team 60s elmore leaonard

Elmore Leonard’s recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find “safe harbor” in the ad […]

Writers Shape The Brand Story; Ergo, Writers Are Fundamental


Thanks to rapid advances in communications technology and the cultural changes it continues to daily usher in, the media and marketing businesses are more complex than ever. It’s the Age of Transparency, the Age of Measurement/ROI, the Age of Engagement and Relationships that Scale One-to-One, and so on. An ad man could lose himself in […]