I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our [...]
Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly [...]
I hadn’t noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it’s very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That’s millions [...]
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there’s a supply problem, and that companies like BuzzFeed and Tumblr — both of which recently announced new long-form content initiatives — may have trouble finding writers with the skills and background necessary to produce New Yorker-quality [...]
“Print is dead” is one more bullshit line that people with digits dancing in their heads like to spout. To advance the cause of print advertising, USA TODAY is conducting a new print ad competition. The winner gets one million dollars in free advertising pages (for their client) in the national newspaper. Apparently, the contest [...]
For me, Pinterest is one of those sites that I can’t stop making fun of. I mean, since when are mood boards a mass movement? I guess “Express Yourself!” really is back. Of course, I wouldn’t feel the need to have a Pinterest page myself, or know much about the site except for the fact [...]
Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain’s paper cup. Chips Are Rad! Chips might seem so little, so inconsequential…but if we didn’t have chips, how would we eat salsa? With a spoon? [...]
How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you’re a recruiter at Goodby Silverstein & Partners, you just know. But what if you’re not in that world? What if you work [...]
Connect