Have You Stoked Your Frictionless Data Feeds Today?

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Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]

@MLB Is Seriously Committed To Content for the Social Stream

Seattle Mariners

If you’re a Major League Baseball fan, step up to the plate — the league, and every team in it, is serving up all-you-can-download buffets of content for the social stream. Instagram. Twitter. Facebook. Pinterest. Pick your poison. Of course, sports fans are not typical customers. They’re avid, loyal and deeply immersed in every little […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]

Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great

Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW’s Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have […]

Want To Reach People? Great, What Is Your Basis of Conversation?

Great Recipes, Dinner Ideas and Quick & Easy Meals from Kraft Foods

I love to hear from clients who know their stuff. Julie Fleischer, Director of Content Strategy & Integration at Kraft Foods, knows her stuff. In an interview with Forbes she explains in terms crystalline what it takes to be a successful content marketer. The most important question to answer is “what is your basis of […]

The Data Is Upon Us, Now What Do We Do With It?

Twitter _ @thecheekybite_ Content is content, no mat ...-1

According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.” Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying content to context. Reach.ly is […]