There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom

The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage–a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content […]

Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising

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Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, […]

Taco Bell Airlifts Taco Truck To Remote Alaska Town, Feeds The Tacoless

Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local […]

A Hard Driving Series From DC Shoes And Ken Block

Even if you do not intend to drive a fast car through the empty streets of San Francisco, you want to be wearing DC Shoes. That’s the message here, in this fifth installment of the brand’s “Gymkhana” series: According to Michael Learmonth of Ad Age, the series has amassed 157 million views since the first […]

Benevolent Petroleum “Making Nice” In Communities Around The Gulf

BP spent years, and lots of money, helping us believe the impossible–that the company is an environmental steward, when in fact the very opposite is true. Now, with the Deepwater Horizon disaster as part of the company’s record, the brand guardians are back at work, saying essentially that with BP’s money and commitment to the […]

Quick, Name Five YouTube Sensations. If You Failed To Do So, You Might Welcome YouTube’s Help.

“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age, YouTube feels advertisers’ pain, […]

Paid, Owned and Earned Media All Influence The Story, Whatever The Story May Be

“The insidious power of brand content” is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser’s dream come true. The downfall of the print press has opened floodgates: publishers become less […]

Meowbook Is The New Catvertising

Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer

Content marketing in a B2B context isn’t as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a “leading example of not only […]