Paid, Owned and Earned Media All Influence The Story, Whatever The Story May Be

“The insidious power of brand content” is a strange headline for an article in The Guardian. Nevertheless, the article exists and its writer, Frédéric Filloux, takes unnecessary issue with the growing popularity of content marketing. Brand content is the advertiser’s dream come true. The downfall of the print press has opened floodgates: publishers become less […]

Meowbook Is The New Catvertising

Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Every Company Is A Media Company, But Not Everybody Who Works At The Company Is A Writer, Photographer or Videographer

Content marketing in a B2B context isn’t as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a “leading example of not only […]

Coke Zero Pops The Lid On Open Source Advertising

Dr. Pepper was once the soda brand orchestrating elaborate dance numbers. Today, Coke Zero that has people dancing in a campaign from Ogilvy & Mather Paris and the brand’s community of “doers and believers.” Witness “The Toe Tappy,” a new side-to-side toe-tapping dance created by American street dancer Joey “Knucklehead” Turman. With Coke Zero’s help, […]

Is AdPulp Satisfying Your Needs?

we dont read blogs

If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That’s for you to say, but I don’t believe that’s the problem. Instead it’s likely a combination of things, starting with the fact that the […]

Am I A Reader Or A Statistically Significant Result?

Google_Adweek_Paywall

How many cups of coffee do you drink every day? Are you a dog owner? What do you like most about going to a movie theater? Don’t be shy. Inquiring minds at The Google want to know, and they are now paying publishers like Adweek, The New York Daily News and the Texas Tribune, $.05 […]

Project Runway Meets Mad Max

House music, elaborate costumes and the high desert. Someone’s been to Burning Man. What was that? A new music video from Swedish House Mafia? Or a long-form ad from TBWA/Chiat/Day meant to sell Sweden’s favorite vodka mixed with grapefruit juice? I have to say, I’ve never seen such an elaborate effort to promote the Greyhound, […]

Storytelling Isn’t Journalism. And Brands Don’t Need To Tell The Truth.

If you’ve followed the news lately, then you’ve seen theater performer Mike Daisey on the defensive after the revelation that he fudged the truth about his experiences visiting Apple supplier Foxconn’s plants in Shenzhen, China. Most notably, This American Life issued a retraction after featuring Daisey. The show’s host and producers didn’t feel that Daisey’s […]

American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia’s pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube’s new […]