Look Ma, We’re On TV

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the […]

From Client Service To Serving Readers What They Want

Baba Shetty Named CEO of Newsweek Daily Beast Company - The Daily Beast

I don’t pay much attention to personnel moves in the communications industry, despite the number of press releases I receive on the subject. Of course, if I know the person moving jobs then I am interested. And when the move is from ad agency leadership to CEO of a well known media company, then there’s […]

Use The Knowledge In Your Brand To Empower Your Prospects and Customers

Tractor

Content marketing, I’m sad to say, is fast becoming the new social media. In other words, what has always been a fundamental part of the marketing mix, is now a cliché falling from brand manager’s lips at an unspeakable rate. And this means noise — lots and lots of noise. As with advertising, the trick […]

Do You Point, Shoot And Edit On The Fly?

Content marketing, and online video in particular, is the well we return to again and again. Because it’s an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. […]

Two Turntables And A Microphone Not Necessary

dowesheet

Leave it to a musician to show us the infinite possibilities in form, and in marketing. You may have heard, Beck is releasing his new album as sheet music only. That’s correct, there will be no disc and no downloadable tracks. And Beck’s label for this project isn’t a label at all, it’s San Francisco […]

“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

SOREL Challenges Women To Get Their Boots Dirty

Dirty_boots

SOREL, a brand owned by Columbia Sportswear, is featuring “fiercely independent, creative and inspiring women who are living out their passions” in its new Get Your Boots Dirty ad campaign from Butler, Shine, Stern & Partners. Kimberly Barta, SOREL’s senior global brand director, said, “Women tell us they feel a sense of fearlessness and strength […]

What Happens When You Cross Schoolhouse Rock With ze frank

THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here’s a sample of newly produced “evergreen” content from THNKR’s PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President […]

There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom

The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage–a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content […]

Measure The Impact of Social Media, Unlock The Massive Opportunity In Online Brand Advertising

Social Business Index-1

Jeff Dachis, CEO of Dachis Group is excited about data. To his mind, data can help brands unlock the potential of social. Furthermore, Dachis believes that authentic social engagement at scale is the pot at the end of the online brand advertising rainbow. The Internet has proven to be the perfect direct response marketing medium, […]