From Traditional To Digital To Integrated To Social To Instagram

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The lack of distinctive agency brand positions has been a thorn in our industry paw for years. We’ve all heard the cobbler’s children’s shoes metaphor and the harangues from agency consultants telling us that despite our own branding skills, our sales propositions all sound alike. Lately there has been a slow shift to agency USPs that has been brought on […]

If Your’e Going To Make Up Terms, Make Them Make Sense

Solve Media Blog, INFOGRAPHIC_ Native Advertising in Context

“Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.” That’s how Solve Media describes the latest buzz word to emerge unchecked from the depths of the marketers’ group mind. Of course, there is a full menu of definitions to choose from. […]

Automated Writing Will Either Replace Us Or Push Us To Do Better

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I hadn’t noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it’s very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That’s millions […]

Coke Invests In Global Media Platform, Makes Its Own Media On The Side

Every company is a media company, Coke more so than others. According to The New York Times, Coca-Cola is now an investor in Spotify, to the tune of $10 million. Why would a beverage company join Fidelity Investments and Goldman Sachs in this latest round of funding for a streaming media company struggling to turn […]

To Remain Or Become Relevant, Create Better Brand Experiences

Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a […]

New Breed of Online Pubs Desperately Seeking Heady Prose Stylists

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Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there’s a supply problem, and that companies like BuzzFeed and Tumblr — both of which recently announced new long-form content initiatives — may have trouble finding writers with the skills and background necessary to produce New Yorker-quality […]

Nail Biters of the World Unite Around Real Life Space Drama

Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was […]

J&J Continues To Meet Its Customers At Common Points of Interest

There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, “We are responsible to connect with people in ways that are instructive and not disruptive.” […]

Find Your Way To Tolerance And Other Wonderful Places

Today, we must ask ourselves what is the difference between content and a commercial? Some say that content is everything, thus the innards or makings of a commercial. Though technically that is true, I don’t define content that way. In a marketing context, content is the long-form narrative thread that customers connect with because it […]

Look Ma, We’re On TV

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the […]