Can Journalism As A Civic Good And Native Advertising Live Side-by-Side?

11 Things You Didn_t Know About PlayStation

Do you recognize a so-called native ad when you see one? It’s not as easy it sounds. Back in the day we used to plaster an ADVERTORIAL sign on top of any editorial that was supplied by a marketer. But marketers today want their ads, excuse me, their content, to blend in and fit seamlessly […]

People Prompted To Drink More Pepsi, Drink More Pepsi

Indra Nooyi, chairman-CEO of PepsiCo, believes in advertising. She now has some numbers to back up her thinking. According to Ad Age, PepsiCo reported a 4% drop in full-year profits in part due to increased marketing spending. But fourth-quarter profit rose 17% as the spending kicked in. Pepsi also posted 5% organic revenue growth for […]

We’re Taking The Concept of “Brand Impressions” Much Too Lightly

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My friend Tom Asacker perked up when I wrote this the other day: “As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger […]

The Gecko Lands Book Deal, Readers Eagerly Await His Prose

new_book_The Gecko

Digital is spacious. So spacious, we may even think of digital space as infinite. As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much […]

Guns Don’t Kill People. But People With Guns Do.

The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools. “It’s freedom to be […]

Hello Advertorial, Nice To See You Again

Sponsored_Gallery

The Atlantic is is one the best titles on the rack. I respect The Atlantic. And I’m happy to see that they’re having success with advertorial. Too bad they insist on calling it “native advertising.” My friend and agency head, Bob Hoffman, doesn’t like the new phrase any more than I do. “Native advertising is […]

Quality Content Is An Investment. Do Us All A Favor, And Invest Wisely.

Velocity Partners in Surrey, England is a B2B Content Marketing specialist. As such, the agency is rightly concerned about what the number of companies eagerly hopping on content bandwagon means. The agency concludes it means we’ll soon be swimming in a deluge of crap. To make sure you do not contribute to the content problem, […]

Amazon’s Cloud Is Raining Tunes

Amazon Cloud Player

How smart is Amazon.com? If their latest move to improve its music store is any indication, they’re smarter than all their competition. According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years. I just logged in to […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]