Set Your DVRs

In anticipation of the web show quarterlife’s network debut on NBC (premiere episode on Tuesday, Feb. 26 10/9c) and MTV (premiere on the afternoon of the 26th), New Tee Vee spoke to series creator Marshall Herskovitz and star Bitsie Tulloch. Herskovitz says, “I’m on the site literally 15 times a day and I’m reading every […]

It Was The Best of Times, It Was The Worst of Times

The New York Times looks at the importance of storytelling in the workplace. Of all the repetitive, mind-numbing jobs in the late 19th century, cigar-rolling was special. Unlike sewing clothes, mining coal or forging steel, it was blessedly quiet. And thus cigar workers, whether in Chicago or Havana, were the first ones in their time […]

Better Than A Sobriety Test

People often emerge from their favorite bar in a good mood, which makes it a perfect time to quiz them. According to Adweek, Endemol USA and video entertainment site Metacafe plat to do just that with Buzzed, an online after-hours game show. The show will focus on bar and nightclub goers answering a series of […]

Drawing The Story Out Of The Brand

Shelly Lazarus, the CEO of Ogilvy & Mather, is speaking my language. “Brands are more than checkbooks to develop content. Brands are cultural artifacts that have inherent story values. We see ourselves as being both in the entertainment business and the product business.” But she loses me here: “We can come up with a brand […]

How MTV Move

LA Times takes the phrase “integrated marketing” to a new place with a piece on content’s role in creating compelling advertainment. Younger viewers are “less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining,” John Shea, executive vice […]

Lexus Hybrid Living EcoDesignLifestyle

Lexus Hybrid Living is an interesting content play by the luxury car brand. While many hybrid buyers are Birkenstock-wearing eco-number crunchers wanting to know all the pertinent facts and figures, Lexus appeals to another demo. The demo that says, “Hey, I’m rich. The least I could do is be responsible.” Of course, never before in […]

Mad Men Meets Melrose

Quarterlife, the new series from Marshall Herskovitz and Edward Zwick, is far from racking up impressive broadcast-style numbers on MySpace and YouTube, which leads The New York Times to question. The low traffic numbers are significant because the series has been touted as the first television-quality production for the Web, as well as the first […]

First You Report, Then You Sell Ads

5280 is a lifestyle magazine serving the Denver market. The title’s editor and publisher, Daniel Brogran, writing in Folio describes his magazine’s commitment to investigative journalism. To do this kind of work, we’ve had to more than triple our staff and increase our editorial budget by nearly $1 million per year. But we’ve seen a […]

Data Rules (But Not By Itself)

Adweek has outlined what it considers to be the top ten industry trends for 2007. This one, in particular, caught my eye: DATA IS KING “Content” is no longer the be-all, end-all in the digital age. The growing number of social networks and marketers interested in targeted, relevant messages has given rise to a new […]

Considering Content

Faris Yakob is thinking deep thoughts about content’s place in our industry. Content and media are weird words. They are the antonymic binary stars that all our industries circle around, feeding of the energy they pump out into culture. They don’t really exist without each other. Even in the very specific sense in which we […]