Media Makers Needed

According to Adweek, Hill Holliday is stepping up to the advertainment plate by creating a new position for John Dukakis. The former governor’s son will be svp, director of branded entertainment for the Boston-based shop. Baba Shetty, evp, chief media officer at Hill, Holliday, said: “These days we’re not just buying media—we’re often creating media, […]

Ghost Dog Does The Dew

Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players “are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline […]

Is This An Ad?

[via Hill | Holliday] Share

Selling Soap On The Intertubes

According to The New York Times, the intertubes is a time machine that one giant marketer is riding back to the 1940s and ’50s. The company that brought soap operas to radio, then television, Procter & Gamble, is trying the same strategy online with “Crescent Heights,” a new show intended to reach young viewers where […]

Writing The Book On Processed Meat

You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such […]

And the Winner Is…Ad-Supported Content

As of midnight last night The New York Times abandoned its TimesSelect subscription model, which put the paper’s archives and the work of popular columnists behind a paid gate. The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year […]

mono Makes Television

Click image to see segment In a sign that agencies are getting more deeply involved in content creation (not advertising), mono—an advertising agency within the MDC Partners network—was called on to create 26 original segements to open each episode of Sesame Street’s 38th season. Each episode begins with an interview with people and animals of […]

How Harley Rolls

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Red Tettemer Brings New Meaning To The Word “Mocumentary”

Groundhog Crossing—a feature film written, directed and produced by Philadelphia-based advertising agency Red Tettemer on behalf of the Pennsylvania Tourism Office—is making the rounds at independent film festivals across the country, all in the name of driving state tourism. “We figured we’d never outperform that Chocolate Rain guy on YouTube, so we decided to forgo […]

Content Just Wants To Be Free (Even When It Belongs to The Gray Lady)

According to The New York Post, New York Times executives – including publisher Arthur Sulzberger Jr. – made the decision to end the paper’s subscription-only TimesSelect service. While other online publications were abandoning subscriptions, the Times took the opposite approach in 2005 and began charging for access to well-known writers, including Maureen Dowd, Frank Rich […]