Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they're too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, Jessica in New York City's Union Square store will help find you a timepiece or pair of running shoes, but she has her own …
De Botton’s Public Display of Literature Benefits Heathrow
The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace. Now de Botton is at work on a new book. According to The New York Times, he's writing it right …
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Content Helps Brands Fulfill Integrated Marketing’s Promise
A few progressive lifestyle brands are moving boldly into a brave new world where they see themselves as media companies, for that's partly what the democratization of media means. It's not just that citizens are reporters now, it's that brands are media companies (or capable of becoming media companies). Pepsi is one of these early movers. According to Brand Republic's Media.Asia, PepsiCo has partnered with Qun Yin …
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Media Deathmatch Du Jour: Michael Wolff Vs. Mark Cuban
Rich guy, Mark Cuban, believes news sites ought to block aggregators from "pointing to" their content. The major news sites are keeping the aggregators that don't originate news content alive. From Drudge Report on down. You (Murdoch) are crazy to do so. Let the search engines send you traffic. Block the rest. Your revenue impact will be minimal. The competitive impact significant. Cuban specifically names Newser.com …
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One Day You’re A Creative Director, The Next You’re Not
Marc Colucci a director with Picture Park in Boston is the director of "Lemonade," a new documentary about laid off ad peeps finding their way in the New World Order. On Please Feed the Animals, Colucci says, "I wanted to be a part of this film so that I could help my laid-off friends and people like them to recover and deal with their newfound situations. And because of the candor of our subjects, this film will do …
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Buy The Disc, Get The Mag
Ad creep has now made its way to compact discs. When Mariah Carey's new release Memoirs of an Imperfect Angel drops on Sept. 15, it will include a 34-page Elle magazine insert that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. According to Becky Ebenkamp of Brandweek: The mini magazine contains Mariah-centric editorial and …
Palm’s Pre Is Dreamy
According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency's ads for Sprint's Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of "Bollywood Hero," a three-part musical miniseries premiering on IFC Aug. 6, starring "Saturday Night …
Shovels Full of Pennies Is Pure Currency for Office Max
Vinny Warren and his cohorts at The Escape Pod know how to work a good thing. Here they are workin' it some more, and just in time for "Back to School." Warren says, "We went back to New York with our flame-haired penny prankster to buy more stuff with pennies. This time we went for more high-end items. We rented a mansion on the upper west side of Manhattan and posed as Scottish royalty and Texas oil billionaires …
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Ads Need To Stop Acting Like Ads And Start Acting Like Content
Beth Wilson of Women's Wear Daily reports on print maven Tina Brown's advice to bloggers seeking a pay day. So how can media companies, advertisers or bloggers really make money on the Web? Tina Brown, one of the keynote speakers at last weekend's 2009 BlogHer conference in Chicago, said she may be closer to finding an answer. At The Daily Beast, which receives more than two million unique viewers but has yet to make …
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Deepak Chopra Helps Honda Sell Cars
"Dreams vs. Nightmares" is the latest installment in Honda's DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda's corporate philosophy. "We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news," says Barbara Ponce, manager of corporate advertising for Honda. The campaign which can be seen on Honda's …
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